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Jon Black - EXMA 2019

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201<br />

E S D I F Í C I L D I F E R E N C I A R<br />

EL PROPÓSITO ES<br />

MUCHO MÁS<br />

IMPORTANTE QUE EL<br />

PRODUCTO<br />

La diferenciación ya no es suficiente. Las marcas ya no<br />

pueden solo “vender cosas”. El valor no está en el interior del<br />

producto..

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