Jon Black - EXMA 2019

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C A M B I O D E R E G L A S TOP OF MIND, WORD OF MOUTH, WORD OF SCREEN, IS OVER! WELCOME TIP OF TONGE Hablarás, te informarás, interactuarás, te influenciarás más de las máquinas que de los seres humanos.
289 F U E R A D E C O N T R O L EL PRIMER ABOGADO: AI https://rossintelligence.com/
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3 0 D E M A Y O 2 0 1 9 / P L A N E
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4 @JONATHANALVAREZ @JONATHANALVAREZ
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6
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8 Una organización innovadora es a
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10 L A S I N G U L A R I D A D SOLO
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12 “ El liderazgo se trata de cre
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14 https://vimeo.com/277184250 http
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https://www2.deloitte.com/content/d
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https://www.interbrand.com/wp-conte
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20 INNOVACIÓN ES LA CREACIÓN DE V
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LA IMPORTANCIA DEL ERROR
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EL FALCON 9 DE SPACEX
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A C O S T Ú M B R E N S E A FALLAR
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@Jonathanalvarez #Digitalmkt /Newme
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35 1 , 0 0 0 I N T E N T O S THOMAS
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F A L L E N , F A L L E N , F A L L
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P A R A I N N O V A R WE NEED TOLER
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1LAS 7 P’S DE BLACKBOT
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HELLO 5TA “P” PEOPLE
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53 EL CLUE TRAIN MANIFIESTO Los seg
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55 S U E N A N H U M A N A S , N O
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57 L A G E N T E D E C I D E SONIC
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https://www.youtube.com/watch?v=Ba9
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65 U N V E R D A D E R O C U A R T
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NETNOGRAFÍA
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STALKING El stalking es un método
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http://buzzsumo.com/ 73
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https://awario.com/ 75
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https://sentione.com 77
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https://sumall.com/ 79
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https://www.conversocial.com/ 81
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http://keyhole.co/ 83
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https://hootsuite.com/es/ 85
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https://sproutsocial.com/ 87
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https://sproutsocial.com/ 89
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IDRIS MOOTEE Es un aclamado experto
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PERSONALIZACIÓN G R A C I A S A U
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P E R S O N A L I Z A C I Ó N Esta
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AL INTERIOR DE LA QUINTA P 1 P E E
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HELLO 6TA “P” PLANET
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EL PLANETA ESTÁ MURIENDO Y NOSOTRO
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A L E R T A G L O B A L 1 MILLÓN D
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Fuente: Https://Www.Vice.Com/Es_Mx/
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ESTAMOS FIRMANDO EL INICIO DE NUEST
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111 https://www.greenpeace.org/mexi
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https://es.weforum.org/agenda/2017/
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118 P A S O S A F U T U R O ECONOM
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https://www.ellenmacarthurfoundatio
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122 “ DIBUJA UNA LÍNEA DONDE LAS
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124 Una barrera flotante valuada en
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126
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SOMOS UNA RAZA ESTÚPIDA, ARCAICA,
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135 1 5 , 0 0 0 L I T R O S D E A G
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1 1 2 HELLO 7TA “P” PURPOSE 3 4
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¿POR QUÉ? ¿Por qué Steve jobs?
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141 ¿POR QUÉ? ¿Por qué los herm
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143
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Planeta (7P) Propósito (6P) Person
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Planeta 147 Propósito ESTO ES EL N
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4P USUARIO 4P BRAND R E P U T A C I
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4P USUARIO 4P BRAND R E P U T A C I
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154 P R O P Ó S I T O En su nuevo
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https://www.campaignlive.co.uk/arti
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https://www.campaignlive.co.uk/arti
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https://www.youtube.com/watch?v=qIN
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ESTE ES UN NUEVO MODELO DE RELACIÓ
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SE TRATA DE HUMANOS HABLANDO CON HU
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166 C U Á L E S S O N L A S M E J
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168 THE THANK YOU ECONOMY GARY VEE
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170 “EL PROBLEMA ES QUE ESTAMOS U
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172 ELON MUSK Se está creando la c
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174 ABRAHAM MASLOW
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TODAS LAS COMPAÑÍAS DEL PLANETA D
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ARTE INVENCIÓN IDEAS D I S E Ñ O
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186
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189 9,500,000 De Personas Lo Vieron
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191 https://www.fastcompany.com/404
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https://retina.elpais.com/retina/20
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195 9,500,000 De Personas Lo Vieron
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Fuente: Https://Blog.Chromium.Org/2
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Fuente: Http://Www.Mediative.Com/Pr
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201 E S D I F Í C I L D I F E R E
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Fuente: http://www.redbullmediahous
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P E N S A R D I S T I N T O EL EVEN
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212 E X P E R I E N C I A S PRUEBA
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218 P E N S A R D I S T I N T O DEJ
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P L A T A F O R M 220 Medios, redes
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Fuente: Http://Www.Youtube.Com/Watc
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TINKER HATFIELD !224
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!226
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!228
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Page 238 and 239: GOOGLE ESTÁ 238 DENTRO Si bien el
Page 240 and 241: 240 SONY TAMBIÉN LE ENTRA El gigan
Page 242 and 243: 242 GOOGLE NECESITA UNA TIENDA FÍS
Page 244 and 245: https://www.theverge.com/2018/8/16/
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Page 253 and 254: 253 https://www.inc.com/greg-satell
Page 255 and 256: 255 C R E C E I N D O D Í A A D Í
Page 257 and 258: 257 E R E S L A L L A V E D E T O D
Page 259 and 260: N O S D A M I E D O P E R D E R N O
Page 261 and 262: 261 “ El proceso de pensamiento q
Page 263 and 264: 263 E R E S L A L L A V E D E T O D
Page 265 and 266: CHINA ES EL PRIMER 265 PAÍS EN IMP
Page 267 and 268: HTTP://WWW.WIRED.CO.UK/ARTICLE/CHIN
Page 269 and 270: HTTP://WWW.WIRED.CO.UK/ARTICLE/CHIN
Page 271 and 272: Fuente: http://www.wired.co.uk/arti
Page 273 and 274: HTTPS://WWW.YOUTUBE.COM/WATCH?V=R32
Page 275 and 276: Fuente: Https://Www.Vero.Co/ SÍ, S
Page 277 and 278: 277 NO ES UNA TRANSFORMACIÓN DE MA
Page 279 and 280: 279 S E G Ú N D A T O S D E C O M
Page 281 and 282: 281 El año pasado, el 28 por cient
Page 283 and 284: 283 J B L L I N K D R I V E JBL tra
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Page 291 and 292: https://www.youtube.com/watch?time_
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Page 295 and 296: https://www.wired.com/story/lil-miq
Page 297 and 298: https://www.wired.com/story/lil-miq
Page 299 and 300: https://www.instagram.com/shudu.gra
Page 301 and 302: https://www.instagram.com/p/BlCS8z6
Page 303 and 304: https://www.instagram.com/p/Be_tLsq
Page 305 and 306: https://www.youtube.com/watch?v=c5Q
Page 307 and 308: https://www.youtube.com/watch?v=9-K
Page 309: D J C O L O N E L S A N D E R S KFC
Page 312 and 313: https://www.instagram.com/kfc/
Page 322 and 323: 322 LOS HUMANOS DEBEN UNIRSE A LAS
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Page 327 and 328: 327 https://www.washingtonpost.com/
Page 329 and 330: 329 E V O L U C I Ó N D E L C A L
Page 331 and 332: 331 De un vistazo son unos tenis de
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Page 335 and 336: 335 L E S D I M O S A C C E S O BIO
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339 HARDWARE SOFTWARE
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341 E S T A E S L A Ú N I C A R E
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KEY LEARNINGS L A S 4 P S D E L M A
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SI NO ESTÁ ROTO TODAVÍA ¡DESTRÓ
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NOS VEMOS EN EL FUTURO #CREATIVEWAR
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Jon Black - EXMA 2019

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