El Asegurador LATAM Abr-Jun 23

Therefore, we must feed the market with
products that everyone can afford and prices
that are suitable to this sector while providing
protection for the population.
I’m sure that, over a few years, we will
also see a smaller protection gap regarding
uninsured people in the country.
EAL: As for the insurance customers’
expectations for the long and medium terms,
what are the changes you believe are tangible?
GH: We can already perceive an increase in
the number of personal accident and multirisk
insurance policies. Insurance policies are
one of those things you buy out of need or
as the result of an emotion. I do not know
anyone who, upon becoming economically
active, says, “I’m going to buy insurance.”
This need will always arise as a result
of taking a loan, buying a property, going
through a particular situation, or having
someone close going through a situation that
makes you aware of the importance of being
protected.
The COVID pandemic was one of those
situations. We witnessed an increase in the
amount of Health and Personal Accident or
even Group Life insurance policies paid by
companies for their employees.
The year 2022 also brought catastrophic
events, such as the explosion of an
apartment building in Panama City; this
event raised awareness of the importance of
having insurance protection against these
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