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GEORGIAN BUSINESS TODAY<br />
1887 wlidan brendi aRiarebulia<br />
germanuli xarisxis simbolod.<br />
1994 wels AEG-s ganyofileba<br />
Sevida cnobil Svedur koncern<br />
`eleqtroluqsis~ SemadgenlobaSi.<br />
mTel msoflioSi AEG–-s<br />
sayofacxovrebo teqnika asocirdeba<br />
germanul xarisxTan,<br />
xangrZlivobasa da prestiJTan.<br />
Electrolux _ erT-erTi yvelaze<br />
cnobili mwarmoebeli sayofacxovrebo<br />
teqnikaSi. dafuZnebulia<br />
1901 wels.<br />
koncerni msoflios sameulSia<br />
eleqtroteqnikis mwarmoebel-<br />
Ta Soris. igi ramodenime cnobil<br />
brends aerTianebs, mis premium<br />
markas AEG warmoadgens,<br />
AEG da ZANUSSI ra aqvT saerTo?<br />
romelic dRes ukve AEG Electrolux-is<br />
saxelwodebiT aris<br />
cnobili. koncerni aseve moicavs<br />
iseT cnobil brends, rogoric<br />
aris ZANUSSI.<br />
ZANUSSI – erT-erTi yvelaze<br />
cnobadi saxelia sayofacxovrebo<br />
teqnikis bazarze. istoriis<br />
dasawyiss cnobili brendi 1916<br />
wlidan iRebs, rodesac italiis<br />
qalaq pordenoneSi antonio zanusis<br />
xelmZRvanelobiT pirveli<br />
SeSis Rumeli Seiqmna.<br />
es aris 100 - wliani italiuri<br />
kompania, sadac pirvelad daiwyo<br />
italiuri picebis momzadeba.<br />
antonios gaTvlebi iyo sakmaod<br />
agresiuli da martivi<br />
– `sayofacxovrebo teqnika<br />
unda iyos maRalxarisxiani da<br />
xelmisawvdomi Cveulebrivi<br />
ojaxebisTvis~, anu fasisa da<br />
xarisxis harmonia. savaWro marka<br />
ZANUSSI mTel msoflioSi<br />
aris xarisxiani teqnikis etaloni.<br />
kompaniis ganviTarebis<br />
axali koncefcia, romelic<br />
aqtualuria XXI saukuneSic,<br />
SegviZlia aRvweroT mxolod<br />
ori sityviT, erTi sloganiT –<br />
`dizaini da inovacia~. SeiZleba<br />
iTqvas, rom markam ZANUSSI -<br />
`Wkviani da sando sayofacxovrebo<br />
teqnikis~ evropaSi manamde<br />
ararsebuli bazari Seqmna. kompania<br />
momxmarebels mokled eubneba<br />
Tavis arsebobis Sesaxeb:<br />
`Cven vcdilobT gavamartivoT<br />
Tqveni yoveldRiuri cxovreba<br />
da swored amisaTvis daarsda<br />
ZANUSSI-s centri – adgili,<br />
romelic dafuZnebulia inovaciaze,<br />
dizainsa da teqnologiaze.<br />
dReisaTvis evropis bazarze gayiduli<br />
sarecxi manqanebis 40%<br />
ZANUSSI-s mier aris warmoebuli.<br />
Cven vagrZelebT muSaobas, raTa<br />
ufro gagimartivoT cxovreba.<br />
wlebis manZilze vqmnidiT da<br />
vqmniT iseT teqnologiebs, romlebic<br />
gamoirCeva xarisxisa da<br />
fasis saukeTeso kombinaciiT.<br />
Cven sistematiurad vmuSaobT<br />
am mimarTulebiT... Tqven kidev<br />
waawydebiT saintereso sagnebs<br />
cxovrebaSi~.<br />
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