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`dazRvevis bumi~<br />
saqarTveloSi<br />
_ dazRveuli xarT?<br />
_ ukacravad, dazRveva ra aris<br />
...?<br />
am SekiTxvaze 90-ian wlebSi<br />
aucileblad SekiTxviTve gipasuxebdnen.<br />
dazRvevam saqar-<br />
TveloSi sakmaod gvian moikida<br />
fexi. Tumca manamde... manamde xom<br />
diadi sabWoTa kavSiri iyo, romelic<br />
dazRvevas, ra Tqma unda,<br />
ar saWiroebda. iq xom yvela<br />
dazRveuli iyo, riski _ gaSualedebuli<br />
da marTuli, xoda<br />
dazRvevac yovlad Seusabamo<br />
aRmoCnda masTan.<br />
sabazro ekonomikaze gadasvlis<br />
Semdeg, iseve rogorc sxva yvelaferma,<br />
dazRvevamac Tavisi funqcia<br />
SeiZina.<br />
pirveli sadazRvevo kompania<br />
saqarTvelos sadazRvevo bazarze<br />
`aldagi~ iyo, romelic 1990<br />
wels daarsda. Tavdapirvelad<br />
igi sadazRvevo-samedicino firmis<br />
saxiT iyo warmodgenili bazarze.<br />
ase iyo Tu ise, saqarTveloSi<br />
sadazRvevo bazris ganviTareba<br />
daiwyo...<br />
sadazRvevo bazari swrafad<br />
viTardeba, dRiTidRe izrdeba<br />
interesi dazRvevisadmi, Sesabamisad<br />
izrdeba kompaniebis mier<br />
SeTavazebuli produqtebis<br />
ricxvic.<br />
_ dazRveuli xarT?<br />
_ ukacravad, me mekiTxebiT? me...<br />
jer ara...<br />
XI saukunis dasawyisis saqar-<br />
TveloSi aRniSnul SekiTxvaze<br />
ukve aseT pasuxs miviRebdiT.<br />
sazogadoebam kargad gaicno da<br />
gaiazra dazRvevis arsi da mniSvneloba,<br />
magram gadawyvetilebis<br />
miRebas imis Sesaxeb, dazRveuliyo<br />
Tu ara, mainc ar Cqarobda.<br />
Tumca iyo gamonaklisebic<br />
savaldebulo dazRvevis saxiT.<br />
yvela aRiarebda, rom garSemo<br />
uamravi riski arsebobda, romelic<br />
namdvilad saWiroebda<br />
marTvas, Tumca amis ganxorcielebas<br />
ZiriTadad sakuTari<br />
ZalebiT lamobdnen. sadazRvevo<br />
bazari ki ar icdida, igi dRiTidRe<br />
ufro viTardeboda da mravalmxrivi<br />
xdeboda.<br />
dRes? dRes ukve...<br />
_ dazRveuli xarT?<br />
_ .... me, mxolod manqanaRa damrCa<br />
dasazRvevi...<br />
dRes umetes SemTxvevaSi ukve<br />
aseTi pasuxi gvesmis. qarTulma<br />
sazogadoebam warmatebiT auwyo<br />
fexi Tanamedrove msoflios<br />
da riskebis samarTavad yvelaze<br />
efeqtur saSualebas _ dazRvevas<br />
mimarTa. bazris ganviTarebasTan<br />
erTad sadazRvevo kompaniebs<br />
Soris mZafri konkurencia<br />
gaCnda. aRniSnuli ki momxmareblis<br />
moTxovnilebebis maqsimalur<br />
dakmayofilebas uzrunvelyofs.<br />
sadazRvevo kompaniebis mier<br />
GEORGIAN BUSINESS TODAY<br />
SeTavazebuli produqtebi<br />
marTlac mravalferovania.<br />
isini momxmarebels ZiriTadad<br />
Semdeg produqtebs sTavazoben:<br />
sicocxlis dazRveva, janmrTelobis<br />
dazRveva, qonebis daz-<br />
Rveva, avtomanqanebis dazRveva,<br />
pasuximgeblobis dazRveva,<br />
tvirTebis dazRveva, finansuri<br />
riskebis dazRveva da sapensio<br />
dazRveva.<br />
kompaniebis mier gayiduli<br />
produqtebis raodenobis mxriv<br />
yvelaze didi moTxovna janmrTelobis<br />
dazRvevaze modis.<br />
aseve popularobiT sargeblobs<br />
avtomanqanebisa da pasuxismgeblobis<br />
dazRveva<br />
sadazRvevo produqtze arsebuli<br />
moTxovna<br />
mzardi bazris pirobebSi kompaniebi<br />
gaCerebas ar apireben,<br />
maTi absoluturi umravlesoba<br />
saqarTvelos bazrisTvis axali<br />
poduqtebis SeTavazebas gegmavs.<br />
sul male qarTveli momxmareblebi<br />
sadazRvevo bazarze iseT<br />
produqtebs unda elodon, rogoricaa:<br />
krizisebis marTva, sam-<br />
Seneblo da samontaJo riskebis<br />
dazRveva da sxv.<br />
sadazRvevo kompaniebis mier<br />
SeTavazebuli axali da ufro<br />
moqnili pirobebi sul ufro<br />
xSirad ubiZgebs momxmarebels<br />
sadazRvevo momsaxurebiT sargeblobisaken.<br />
30 `dazRvevis bumi~ saqarTveloSi
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