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GEORGIAN BUSINESS TODAY<br />
nayinis Seqmna, romelic Zalian<br />
popularulia dReisaTvisac.<br />
nayinis brendebis umravlesoba<br />
momxmarebels Camosasxmel nayinsac<br />
sTavazobs.<br />
Catarebuli kvlevebis mixedviT<br />
dgindeba, rom nayinis gayidvebi<br />
piks ivlissa da agvistoSi aRwevs.<br />
ivliss `nayinis Tvesac~ ki<br />
uwodeben. aseve gamoirkva, rom<br />
yvelaze meti nayini msoflioSi<br />
kvira dRes iyideba.<br />
evropaSi me-19 saukunis bolos<br />
Semovida muyaosa da qaRaldis<br />
WiqebSi Camosxmuli nayini. rac<br />
Seexeba saqarTvelos, ruseTma<br />
miiRo patenti mis damzadebaSi<br />
da swored am qveynidan Semovida<br />
CvenTan ugemrielesi deserti.<br />
saintereso statistika:<br />
• yvelaze didi nayini daamzades<br />
kaliforniaSi 1985 wels. xilis<br />
nayini iyo 12 futi simaRlis da<br />
mis momzadebaze daixarja 4 667<br />
galoni nayini.<br />
• daniisa da SvedeTis Semdeg<br />
didi britaneTi aris nayinis<br />
yvelaze didi momxmarebeli evropaSi.<br />
• farengeitie Termometris skalis<br />
mixedviT 8 gradusi aris<br />
yvelaze optimaluri temperatura<br />
nayinis Sesanaxad.<br />
• im mcenareebis 80%, romlisganac<br />
vanilis nayins amzadeben<br />
kunZul madagaskarze xarobs.<br />
• amerikaSi miRebuli rZis daaxloebiT<br />
9% ixarjeba nayinis<br />
warmoebaze.<br />
• zogierTi saxeobis nayini imdenia,<br />
rom haeris 75%-aRemateba.<br />
• CrdiloeT amerikaSi nayini<br />
aris meore usayvarlesi deserti<br />
ojaxebSi gamomcxvari namcxvrebis<br />
Semdeg.<br />
nayinis filosofia<br />
geniosebis azriT:<br />
hivud brauni (1888-1939): `mee-<br />
Wveba msofliom kidev SeZlos<br />
da ufro amaRelvebeli siurprizi<br />
mogvimzados, vidre es nayinis<br />
gamogoneba iyo~.<br />
ralf valdo emersoni (1803-<br />
1882): `Cven gavbedavT da ar mivendobiT<br />
gonebas, movamzadebT<br />
saxls samxiarulod megobrebisTvis.<br />
ase rom, nayins vyidulobT~.<br />
torntor vilderi (1897-1975):<br />
`Cemi rCeva iqneba ar gamoiZio<br />
ratom an rogor, ubralod datkbi<br />
im siamovnebiT, romelsac Sens<br />
win moTavsebuli nayini giqadis _<br />
es aris Cemi filosofia~.<br />
me-19 saukunis qalTa popularul<br />
JurnalSi vxvdebiT nayinis<br />
recepts da Semdeg Canawers:<br />
`nayini gaxda cxovrebis ganuyofeli<br />
nawili. wveuleba nayinis<br />
gareSe gavs upuro sauzmes da<br />
sadils Semwvari xorcis gareSe~.<br />
msoflioSi nayinis momxmarebel-<br />
Ta xuTeuli ase gamoiyureba:<br />
1. aSS;<br />
2. axali zelandia;<br />
3. dania;<br />
4. avstralia;<br />
5. belgia/luqsemburgi.<br />
`koka - kolasa~ da<br />
`pepsis~ istoriuli<br />
omebi<br />
brZola rom viswavloT, ajobebs<br />
istorias gadavxedoT. es<br />
oqros wesi iSviaTad warmoadgens<br />
dRevandeli marketologebis<br />
yuradRebis sagans. Zalian<br />
cota vinme Tu daxarjavs dros<br />
kompaniisa da konkurentebis<br />
warsul svlebze, datvirTulni<br />
arian ra dRevandeli saqmeebiT.<br />
istoriis Seswavlas, marTlac<br />
rom, SeuZlia gavlena moaxdinos<br />
Cvens samomavlo gadawyvetilebebsa<br />
da swor strategiul<br />
svlebze.<br />
Cven ar gTxovT gadaxedoT saqarTvelos<br />
me-11 an me-12 saukunis<br />
istorias, an Tqven pirad warsuls.<br />
ubralod gaixseneT, moikiTxeT,<br />
SeiswavleT Tqveni kompaniis<br />
istoria.<br />
rogor mixvediT iq , sadac amJamad<br />
imyofebiT? rogor ibrZodiT<br />
bazris msxvili nawilis mosapoveblad?<br />
ra meTodebiT giwevdnen<br />
konkurencias sxva kompaniebi?<br />
msxvili korporaciebis<br />
istoriebi sakmaod sainteresoa<br />
da gadavwviteT, TqvenTvis<br />
mokled mogveTxro kargad nacnob<br />
`koka-kolasa~ da `pepsis~<br />
istoriul omze.<br />
daaxloebiT 100 wlis win farmacevtma<br />
jon pembertonma kokainis<br />
Semcveli kokas foTlebisgan da<br />
kofeinis Semadgenlobis mqone<br />
kolas kaklisgan gamoigona kokakola.<br />
pirvel wels `koka-kolas~<br />
Semosavali iyo 50 aSS. dolari,<br />
xolo danaxarji _ 70 aSS. dolari.<br />
1902 wels `koka-kolas~ biujeti<br />
ukve 120 000 aSS. dolars<br />
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