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GEORGIAN BUSINESS TODAY<br />
sareklamo kampania<br />
Jurnal-gazeTebSi<br />
rCevebi efeqturi beWdviTi reklamis<br />
msurvelTaTvis<br />
rCeva # 1 – esaubreT momxmareblebs<br />
maT enaze.<br />
`kargi ramaa. saSviliSvilo<br />
saqmea~ ¬_ rigiTi pensioneri.<br />
`cvetSi magari veSia~ _ Tqveni<br />
saxlis kedelze atuzuli axalgazrda<br />
biWi.<br />
`ar asrebooobs! usayvarlesia~<br />
_ me-10 klasis moswavle gogo.<br />
mixvdiT? erTi da igive azri<br />
sxvadasxva formiTaa naTqvami<br />
sxvadasxva auditoriisTvis.<br />
vis esaubrebiT? rogor esaubrebiT?<br />
beWdviT mediaSi reklama _<br />
es aris naTqvami sityva. Cven yvelas<br />
gviyvars viyoT im adamianeb-<br />
Tan da viyidoT imaTTgan, vinc<br />
Cvennairia. es adamianis bunebaa.<br />
ase rom, gayidvis dros Zalian<br />
mniSvnelovania icodeT, vis esaubrebiT<br />
da gaigoT, Tu ratom<br />
saubrobT ama Tu im formiT.<br />
dafiqrdiT im adamianebze, romlebTanac<br />
mogwonT an ar mogwonT<br />
saubari. gaixseneT xalxi,<br />
romlebsac paemanze xvdebodiT.<br />
Tqven fiqrobT, rom ar geqnebaT<br />
sareklamo kampania Jurnal-gazeTebSi<br />
seriozuli urTierToba im adamianTan,<br />
romlis saubris manera<br />
ar mogwonT? _ marTali xarT.<br />
saukeTeso reklama eZebs urTierTobas.<br />
es daaxloebiT igivea,<br />
rodesac erTi adamiani meores<br />
mxarze xels gadaxvevs da etyvis:<br />
`mismine, me vici Seni problema<br />
da saWiroeba. me SemiZlia mogce<br />
zustad is, rac Sen gWirdeba~.<br />
universitetis profesorebs undaT<br />
gaigon sxva profesorebisagan;<br />
bankis TanamSromlebs surT<br />
moisminon imaTgan, vinc maTi sabanko<br />
JargoniT laparakobs. rac<br />
ar unda aRSfoTdnen qarTveli<br />
filologebi da enaTmecnierebi,<br />
Cven erTmaneTs mainc `Cvens enaze~<br />
vesaubrebiT. Tqveni naweris<br />
riTmebi, frazebi, sintaqsi unda<br />
Seesabamebodes im auditorias,<br />
romelsac esaubrebiT. SesaZlebelia<br />
es gakeTdes? Znelia?!<br />
Tu Tqven werT konkretuli auditoriisTvis,<br />
yoveli samuSao<br />
dRe daiwyeT imiT, rom daweroT<br />
raime maT enaze. Tqven SegeqmnebaT<br />
Sinagani SegrZneba imisa, Tu<br />
rogor saubrobs Tqveni miznobrivi<br />
auditoria da Zalian male<br />
Tqven dawerT sareklamo teqsts<br />
im formiT, rogorc Tqveni auditoria<br />
saubrobs.<br />
gaiTvaliswineT, rom adamianebs,<br />
romelTa yuradRebasa da ndobas<br />
iTxovT, undaT imis codna,<br />
rom Tqven maTi gesmiT. dRes is,<br />
Tu rogor saubrobT da ras saubrobT<br />
erTnairad mniSvnelovania.<br />
msoflioSi bevri sareklamo saagento<br />
qiraobs adamianebs, romlebsac<br />
maRali socialuri inteleqti<br />
aqvs. maT ician xalxis<br />
ena da icnoben sxvadasxva auditoriebs.<br />
miuxedavad imisa,<br />
rom milionobiT sareklamo<br />
gancxadeba ibeWdeba beWdviT mediaSi,<br />
Zalian cota maTagani Seesabameba<br />
miznobriv auditorias.<br />
Tqven unda icodeT rogor moaxdinoT<br />
komunikacia. waikiTxeT<br />
is, rasac Tqveni momxmarebeli<br />
kiTxulobs; uyureT imas, rasac<br />
isini uyureben.<br />
Tu Tqven axalgazrdebs unda<br />
elaparakoT, waikiTxeT maTi Jurnalebi;<br />
SexedeT im satelevizio<br />
gadacemebs, romlebsac isini uyureben;<br />
wadiT maT filmze kinoSi;<br />
SediT Cat-oTaxebSi (internet-<br />
Si), sadac isini uamrav dros atareben.<br />
gaakeTeT igive bavSvebisTvis,<br />
qalebisTvis, kacebisTvis<br />
da xanSi SesulebisTvis...<br />
SeicaniT maTi cxovreba da isini<br />
aTasobiT lariT gadagixdian<br />
madlobas.<br />
rCeva #2 – sargebeli unda<br />
iyos ZiriTadi mesiji.<br />
Tqven, albaT, fiqrobT, rom es<br />
isedac iciT, magram gadaxedeT<br />
gazeTebs. ramden sareklamo<br />
gancxadebaSi gamoikveTeba<br />
mTavari sargebeli? miipyariT<br />
yuradReba imiT, risi gagebac<br />
momxmarebels swrafad surs.<br />
sareklamo gancxadebis gakeTebisas<br />
unda gaiTvaliswinoT, rom<br />
mkiTxvels ar mouwios gamocnoba<br />
Tqveni da Tqveni produqtis<br />
sargeblis.<br />
27
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