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aziliuri yava<br />
braziliis mTavari savizito<br />
baraTi aris msoflioSi cnobili<br />
braziliuri yava, romelic Crdilavs<br />
sxva qveynebis yavis jiSebs,<br />
maT Soris amerikuls. braziliaSi<br />
yava pirvelad Semoitanes<br />
1727 wels. dRes brazilia aris<br />
msoflioSi yavis yvelaze didi<br />
mwarmoebeli qveyana.<br />
yavis saxeobebi: Typica, Bourbon,<br />
Caturra, Catuai, Pache<br />
comum, Pache colis, Catimor,<br />
Mundo Novo, Maragogype, Amarello,<br />
Blue mountain da sxv.<br />
braziliuri fexburTi<br />
Tanamedrove msoflioSi mimdinare<br />
tendeciebis mixedviT<br />
sporti da gansakuTrebiT fexburTi<br />
erT-erT yvelaze sarfian<br />
biznesad iqca.<br />
brazilielebi did yuradRebas<br />
aqceven fexburTs. miuxedavad<br />
imisa, rom aRniSnuli sportis<br />
saxeobis TamaSis pirobebi<br />
arcTu ise xelsayrelia, brazilielTa<br />
umetesobas es sporti<br />
gadaeqca cxovrebis stilad,<br />
rac gamoixateba brazilielTa<br />
safexburTo nakrebis warmatebebiT<br />
(erovnulma nakrebma 5jer<br />
moipova msoflio Cempionis<br />
tituli).<br />
fexburTis mefed aRiarebulia<br />
edson arantes do nasimento pele<br />
(Edson Arantes do Nascimento<br />
Pele). cnobil braziliel fexburTelTa<br />
umetesoba TamaSobs<br />
evropis sxvadasxva wamyvan klubebSi.<br />
braziliaSi aris msoflioSi<br />
yvelaze didi stadioni marakana,<br />
romelic 95 000 adamians itevs.<br />
GEORGIAN BUSINESS TODAY<br />
ferebis roli produqtis SefuTvisas<br />
adamianebis umravlesoba Tavisi<br />
aRqmiT vizualebi arian,<br />
rac imas niSnavs, rom maTTvis<br />
mniSvnelovania ferTa sistema.<br />
pirvel rigSi produqtis an momsaxurebis<br />
Semqmnelebi yuradRebas<br />
amaxvileben imaze, Tu visTvis<br />
aris es kompania Seqmnili, anu vin<br />
aris an iqneba maTi momxmarebeli.<br />
amis gaTvaliswinebiT irCeva ferebi<br />
da SefuTva. Tu produqti<br />
an momsaxureba axalgazrdebisTvis<br />
aris gankuTvnili, irCeven<br />
mwvane da narinjisfers, xolo Tu<br />
inteleqtualuri sazogadoebaa<br />
Cveni auditoria, maSin gamoviyenebT<br />
lurjsa da cisfers. saqarTveloSi<br />
xSiria wiTlis, Savisa<br />
da TeTris kombinacia, romlebic<br />
arqetipul ferebad iTvleba da<br />
zemoqmedebis TvalsazrisiT Zalian<br />
efeqturia.<br />
rac Seexeba kulturasa da<br />
adaT-wesebs, biznesis dawyebidanve<br />
unda iyos Seswavlili.<br />
ar SeiZleba awarmoo skamebi<br />
im qveyanaSi, sadac miRebulia<br />
rbil baliSebze jdoma. erTerTi<br />
TvalsaCino magaliTi kulturuli<br />
momentebis argaTvaliswinebisa<br />
aris arabul qveynebSi<br />
momxdari faqti, sadac gamokruli<br />
iyo wamlis sareklamo baneri.<br />
masze gamosaxuli iyo samkadriani<br />
moqmedeba mimarTulebiT<br />
marcxnidan marjvniv: cudad iyo<br />
adamiani, dalia wamali da gaxda<br />
kargad. am reklamis Semqmnelebma<br />
ver gaiTvaliswines, rom arabul<br />
qveynebSi admianebi kiTxuloben<br />
da weren piriqiT anu marjvnidan<br />
marcxniv. am uyuradRebobam<br />
kuriozul situaciaSi<br />
Caayena wamlis mwarmoeblebi.<br />
adamianebis fsiqologiasa da<br />
qvecnobier samyaroze mravali<br />
niuansi axdens gavlenas. Sesa-<br />
Zloa, verc ki vxvdebodeT rogor<br />
gamogvikeTa an gagvifuWa<br />
ganwyoba ama Tu im detalma.<br />
fsiqologebis azriT, ferebi<br />
did gavlenas axdenen adamianebze.<br />
swored amitomaa oficialur<br />
dawesebulebebSi<br />
yovelTvis daculi ferTa<br />
standartebi, raTa iq Sesvlisas<br />
adamianebs adekvaturi ganwyoba<br />
CamouyalibdeT. magaliTad,<br />
SeiZleba moviyvanoT saavadmyofoebSi<br />
TeTri, gasarTob obieqtebSi<br />
mkveTri ferebis, xolo<br />
organizaciebSi Ria tonebSi<br />
gadawyvetili kedlebi. Sveicarielma<br />
fsiqologma luSerma<br />
daadgina adamianze sxvadasxva<br />
ferSi warmodgenili garemos<br />
fsiqologiuri da fiziologiuri<br />
zemoqmedeba. xangrZlivma<br />
gamokvlevebma daadastura, rom<br />
ferebi mWidrodaa dakavSirebuli<br />
adamianis kulturasTan, fizikur<br />
mdgomareobasTan, cnobierebasa<br />
da qvecnobier samyarosTan,<br />
emociur sferosTan da a.S.<br />
wiTeli: ganapirobebs nervuli<br />
centrebis stimulacias, energiiT<br />
amaragebs kunTebsa da Rvi-<br />
Zls, amaRlebs sisxlis wnevas,<br />
aZlierebs majiscemasa da sunTqvis<br />
sixSires da ufro aqtiurebs<br />
xdis aseT garemoSi moxvedril<br />
adamianebs.<br />
36 ferebis roli produqtis SefuTvisas
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