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28.pdf
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pasuxi SekiTxvaze: `ra aris<br />
Cveni dapireba da rogor vamtkicebT<br />
mas?~ _ aris Zalian kargi<br />
gza, rom zustad gansazRvroT<br />
Tqveni produqtis sargebeli da<br />
daiwyoT sareklamo teqstis SemuSaveba.<br />
ras pirdebiT Tqvens momxmareblebs?<br />
gauadvilebT maT cxovrebas?<br />
gaxdiT maT metad Wkvians?<br />
gaaZlerebT maT bizness? ar<br />
daafiqroT amaze momxmareblebi.<br />
uTxariT rac SeiZleba male,<br />
mokled da lakonurad.<br />
zogierTma Tqvenganma SeiZleba<br />
Tqvas: `me ar vfiqrob, rom reklamebs,<br />
romlebsac vnaxulob,<br />
aris cudi~. Tu asea, maSin Tqven<br />
ar kiTxulobT sakmarisi raodenobiT<br />
Jurnalebs. drodadro<br />
Cven vaTvalierebT sxvadasxva<br />
Jurnalebs, rom vipovoT efeqtiani<br />
sareklamo gancxadeba.<br />
erTi ucxouri gamoSvebis JurnalSi<br />
wavawydiT warmatebuli<br />
sabrokero kompaniis sareklamo<br />
gancxadebas. am kompaniis menejments<br />
imedi unda hqondes, rom<br />
maTi warmateba maT mier gan-<br />
Tavsebul reklamaze ar iqneba<br />
damokidebuli Semdegi mizezebidan<br />
gamomdinare:<br />
1. ar aris gamokveTili ZiriTadi<br />
mesiji;<br />
2. ar Cans sargebeli, romelsac<br />
momxmarebeli miiRebs kompaniis<br />
servisiT sargeblobis Sem-<br />
TxvevaSi;<br />
3. vizualuri mxare aris sakmaod<br />
mosawyeni: saSualo asakis<br />
mamakacis profili;<br />
GEORGIAN BUSINESS TODAY<br />
4. gancxadeba Sedgeba ormocdaerTi<br />
sityvisagan da ocdaSvidi<br />
maTgani vizualurad<br />
waukiTxavia;<br />
5. gamoyenebuli aqvs Zalian dabali<br />
xarisxis ferebi.<br />
es sareklamo gancxadeba<br />
(ubralod waukiTxavi) vaCveneT<br />
erT-erTi msxvili bankis marketingis<br />
menejers, romelmac aR-<br />
SfoTeba ver damala.<br />
ratom akeTebs Zalian bevri<br />
adamiani cud reklamas, rodesac<br />
ar aris Zneli Seqmna kargi?<br />
ubralod uTxariT Tqvens<br />
momxmareblebs Tqveni kompaniis<br />
sargeblianobis Sesaxeb. mimarTva<br />
gaxadeT saintereso da kiTxvadi.<br />
es xom Zalian martivia, Tumca<br />
bevrs mainc uWirs. amasTan, ar<br />
dagaviwydeT, iyoT kreatiulebi.<br />
reklama xom mizanmimarTuli<br />
Semoqmedebaa.<br />
dabolos, rogorc erTi media<br />
`guru~ ityoda: `yvelas Seu-<br />
Zlia miipyros yuradReba 20<br />
milionis daxarjviT. mxolod<br />
saukeTesoebs SeuZliaT gaakeTon<br />
es 1 milioniT~.<br />
28 sareklamo kampania Jurnal-gazeTebSi
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