menejmentis safuZvlebi
menejmentis safuZvlebi
menejmentis safuZvlebi
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Tavi 2. menejmenti mcire sawarmoebSi<br />
ra aris mewarmeoba<br />
samewarmeo saqmianoba aris komerciuli organizaciis Seqmnis procesi misi<br />
operaciebisaTvis saWiro resursebis moZieba da am saqmianobasTan<br />
dakavSirebuli riskisa da anazRaurebis miReba. am saqmianobiT dakavebul<br />
adamians ewodeba mewarme. Mmewarme aris adamiani, romelsac aqvs<br />
komerciuli saqonlis an momsaxurebis Seqmnis idea da axorcielebs mas<br />
praqtikaSi, rac gulisxmobs saWiro resursebis moZiebas (fuli, xalxi,<br />
danadgarebi, Senobebi), Seswevs unari ganaxorcielos Sromis procesebis<br />
organizeba da produqciis realizacia.<br />
aris ra biznesis mesakuTre, mewarme Tavis Tavze iRebs masTan<br />
dakavSirebul risks da saqmis warmatebis SemTxvevaSi isakuTrebs miRebul<br />
mogebas.<br />
magaliTad, samma amerikelma qalbatonma vivianma, loreinma da karenma<br />
gaxsnes firma saxelwodebiT 10 Minutes Manicure. isini Tvlian, rom kompania<br />
SeZlebs Seqmnas aSS-s aeroportebSi ganyofilebebis qseli. sul ufro meti<br />
amerikeli qalbatoni axorcielebs frenas saqmiani mivlinebebiT, xolo<br />
maTTvis SeTavazebuli momsaxureba arc ise mravalferovania. Aamitom<br />
kompaniis damfuZneblebma gadawyvites SeeqmnaT iafi kioskebi, sadac or<br />
klient qalbatons saSualeba eqneba daSvebis molodinSi erTdroulad<br />
gaikeTon SesaniSnavi manikiuri. qalbatonebma Sekribes TavianTi danazogi,<br />
gadavidnen arasrul samuSao dReze xolo zogi gaTavisuflda samuSao<br />
adgilidan da ZiriTadi dro dauTmes sakuTari biznesis ganviTarebas.<br />
amJamad isini eZeben investorebs da “yidian” TavianT ideas aeroportebis<br />
xelmZRvanelebze. maT moaxdines klientebis moTxovnilebebis<br />
dakmayofilebis SesaZleblobis identificireba da mzad arian gariskon<br />
fuliT da droiT mogebis miRebis mizniT.<br />
mewarmeebi TavianT saqmianobaSi xelmZRvaneloben sxvadasxva<br />
motivebiT da sxvadasxvanairad afaseben miRebul mogebas. erTerTi<br />
gamokvlevis Sedegebis Tanaxmad mcire sawarmoebis mepatroneebis dayofa<br />
SesaZlebelia xuT jgufad (nax. 2.1). maTi nawili miekuTvneba idealistebis<br />
jgufs, romlebsac moswonT raime axalze, SemoqmedebiTze, sakuTari<br />
TavisTvis mniSvnelovanze muSaobis idea. Ooptimizatorebi iReben pirad<br />
kmayofilebas sawarmos flobisagan. angariSianebs izidavT drois<br />
samsaxursa da pirad cxovrebas Soris damoukideblad ganawilebis<br />
saSualeba. rogorc wesi, aseTi mewarmeebi ar miiswrafian TavianTi<br />
firmebis “zedmetad” ganviTarebisaken, maSin rodesac Sromismoyvareebi<br />
piriqiT, mzad arian imuSaon dRe da Rame, oRond Seqmnan metad msxvili da<br />
momgebiani kompania. D<br />
da bolos Jongliorebi axorcieleben samewarmeo saqmianobas imitom,<br />
rom maT TviTon moswonT amis keTeba. esaa energiiT savse xalxi, romlebsac<br />
sicocxle ar SeuZliaT sabuRaltro angariSsworebis, miwodebis vadebis<br />
dacvisa da sagadasaxado uwyisebis Sedgenis gareSe.<br />
ukanaskneli ramdenime aTwleulis ganmavlobaSi bevri momuSave<br />
amerikeli megobrebTan guliTad saubarSi da gamokiTxvisas aRiarebda, rom<br />
surda mietovebina korporatiuli samyaro da martos an erT-or<br />
partniorTan daewyo muSaoba. Bbolo dromde maTi ocnebebi Zalian xSirad<br />
awydeboda mSoblebis, megobrebisa da meuRleebis winaaRmdegobas. Mmagram<br />
yvelaferi icvleba. 1980w. bolos aSS-s ekonomikaSi saerTo Cavardnis gamo<br />
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