menejmentis safuZvlebi
menejmentis safuZvlebi
menejmentis safuZvlebi
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gamocdili menejerebi axorcieleben ukukavSirs xelqveiTebTan da maTgan<br />
saukeTesoebs waaxaliseben, gansazRvraven Sromis procesis srulyofis<br />
mimarTulebebs. TanamSromlebi, Tavis mxriv, iReben SesaZleblobas<br />
isargeblon atestaciis dros miRebuli informaciiT, samsaxurebrivi<br />
davalebebis Sesrulebis Sedegebis gasaumjobeseblad.<br />
atestaciis Sedegi SeiZleba iyos xelfasis momateba Sesabamisad,<br />
premia, koleqtivis mxridan aRiareba an raime sxva jildo. Tumca, bolo<br />
dros, aRniSnaven, rom atestaciis kavSirs anazRaurebasTan, moulodneli<br />
Sedegebi mohyveba. iTvleba, rom atestacia ar unda Catardes weliwadSi<br />
erTxel da zogierTi TanamSromlis dawinaurebis mizniT, mas mimdinare<br />
xasiaTi unda hqondes.<br />
atestaciis Catarebisas, adamianuri resursebis specialistebi<br />
gansakuTrebul yuradRebas uTmoben: (1) muSaobis Sedegebis zust Sefasebas<br />
specialuri Sefasebis Skalebis meSveobiT; (2) menejerebisTvis atestaciis<br />
Catarebis iseTi efeqtiani meTodebis swavlebas, romlebic<br />
TanamSromlebTan ukukavSiris ganmtkicebis da maTi profesiuli zrdisTvis<br />
motivirebis SesaZleblobas iZleva.<br />
muSaobis Sedegebis zusti Sefaseba. TanamSromlebis mier<br />
samsaxurebrivi davalebebis Sesrulebis swori Sefaseba gulisxmobs<br />
menejerebis mier Sromisa da mwarmoeblurobis mravalganzomilebiani<br />
xasiaTis gaazrebas. magaliTad, sportuli komentatori mSvenivrad axdens<br />
operirebas SexvedraSi monawile gundis moTamaSis statistikur<br />
maCveneblebTan dakavSirebuli cifrebiTa da faqtebiT, kvalificiurad<br />
ganmartavs TamaSis sportul momentebs. Tumca, iseT sferoSi, rogoricaa<br />
komunikacia, is amdenad kargad ver muSaobs: SesaZloa man ver SesZlos mis<br />
xelT arsebuli informaciis sainteresod warmodgena.<br />
muSaobis zusti Sefasebis micema SeuZlia am sferos specialists.<br />
Sromis mravalganzomilebiani xasiaTi zrdis misi Sefasebis mniSvnelobas,<br />
jildos gansazRvris TvalsazrisiT, xels uwyobs TanamSromlis<br />
ganviTarebas da profesiul zrdas.<br />
samuSao davalebebis Sesrulebis Sefasebis erT-erTi yvelaze axali<br />
meTodia `wriuli ukukavSiri~, romelic gulisxmobs Sromis mravalmxrivi<br />
Sefasebas (TviTSefasebis CaTvliT), momuSaveTa mier sakuTari Zlieri da<br />
susti mxareebis gaazrebis xelSewyobis mizniT. saatestacio komisiaSi<br />
SeiZleba Sediodnen ostatebi, organizaciis rigiTi TanamSromlebi,<br />
damkveTis warmomadgenlebi, rac Sromis Sedegebis sxvadasxva kuTxiT<br />
Sefasebis SesaZleblobas iZleva. gamokvlevis dros dadginda, rom 2000<br />
wels, mravalplaniani Sefasebis esa Tu is tipi gamoiyeneboda kompaniebis<br />
26%-is mier (1995 w. – 11%). gamosaxulebis cifrul damuSavebaze<br />
specializirebuli kompaniis, PhotoDisc-is TanamSromlebi Tavad irCeven imaT,<br />
vinc maT saqmianobas Seafasebs, amasTan, Sefasebebi da komentarebi SeiZleba<br />
Seitanon kompiuterul programaSi nebismier dros. kompaniis menejerebi<br />
kvlav atareben yovelwliur Sefasebas, magram `wriuli ukukavSiris~<br />
monacemebis gaTvaliswinebiT.<br />
arsebobs Sromis Sedegebis Sefasebis sxva meTodebic. erTerTi,<br />
sadavo, magram mainc mzardi popularobis meTodi aris `ranJireba<br />
saqmianobis Sedegebis mixedviT~. menejeri afasebs mis uSualo xelqveiTebs<br />
erTmaneTTan SedarebiT da usvams niSnebs. magaliTad: A – gamorCeuli<br />
Sedegebi; B – saSualoze maRali Sedegebi; C – sWirdeba daxmareba. bevr<br />
kompaniaSi miRebulia im TanamSromlebis 10% samsaxuridan gaTavisufleba,<br />
romlebmac yvelaze uaresi Sedegi aCvenes.<br />
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