menejmentis safuZvlebi
menejmentis safuZvlebi
menejmentis safuZvlebi
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unda gakeTdes, - ambobs l. elisoni. – magram vidre brZanebebi yvela<br />
biurokratiul dones gaivlis, isini samjer icvleba”. l. elisoni<br />
darwmunebulia, rom internetis gamoyeneba kontrolis centralizaciisa da<br />
ufro “mecnieruli” <strong>menejmentis</strong>Tvis Oracle- is ganviTarebis saukeTeso<br />
saSualebaa.<br />
formalizacia<br />
formalizaciaSi igulisxmeba <strong>menejmentis</strong> mier oficialur dokumentebSi<br />
dafiqsirebuli formaluri wesebis, politikis, instruqciebis,<br />
procedurebis, samuSaoTa aRweris, darigebebis SemuSaveba, romelTa<br />
Sesabamisad xorcieldeba TanamSromelTa saqmianobis marTva da kontroli.<br />
aseTi saxis dokumentebi avseben saorganizacio sqemas - aRweren amocanebs,<br />
anawileben pasuxismgeblobas da uflebamosilebebs gadawyvetilebis<br />
miRebisas.<br />
wesebis, darigebebis da werilobiTi instruqciebis gamoyeneba<br />
organizaciis biurokratiuli modelis ganuyofeli nawilia (ix. Tavi 1).<br />
jer kidev maqs veberma gansazRvra, rom biurokratiul modelSi Cadebulia<br />
organizaciis logikuri da racionaluri saqmianobis uzrunvelmyofi<br />
maxasiaTeblebi.<br />
dokumentaciis racionaluroba da sargebeli TvalnaTelia, magram<br />
Zalian xSirad aRmoCndeba xolme, rom igi “mtknari” biurokratiaa,<br />
romelSic problemebi ki ar ixsneba, aramed iqmneba. amiT gansakuTrebiT<br />
aqvT saxeli ganTqmuli saxelmwifo organizaciebs, maT Soris aSS-Sic.<br />
magaliTad, mSeneblobis uflebis tenderSi gasamarjveblad kompania<br />
unda akmayofilebdes mraval moTxovnas da warmoadginos dokumentebis<br />
mTebi. kompania MDP Construction-Si, magaliTad, mSeneblobis samarTavad<br />
gamoiyeneba interneti, programuli uzrunvelyofa proeqtebis marTvisTvis<br />
da sxva sainformacio teqnologiebi, administraciuli personalis<br />
raodenoba ki minimumamdea dayvanili.<br />
mraval organizaciaSi formalizaciis da biurokratizaciis xarisxi<br />
TandaTan mcirdeba. Tanamdebobrivi instruqciebis mkacri gansazRvra,<br />
magaliTad, zRudavs SemoqmedebiTobas, moqnilobas da reaqciis siCqares –<br />
Tvisebebs, romlebzec yvelaze didi moTxovnaa Tanamedrove, codnaze<br />
damyarebul organizaciebSi. gayidvebis erTi menejeri yveboda ambavs imis<br />
Sesaxeb, rom man erTxel klient-firmas SesTavaza media-produqti, romelic<br />
namdvilad iZleoda gayidvebis moculobis gazrdis saSualebas.<br />
menejerma “gansazRvra” mTavari - TanamSromeli, romelic pasuxs<br />
agebda am sferoze, moawyo Sexvedra da moismina yvelaze saamo<br />
gamoxmaureba Tavisi winadadebis Sesaxeb. Tumca Sexvedris bolos firmaklientis<br />
vice-prezidentma Tqva: “es swored is aris, rac Cven gvWirdeba,<br />
magram amis yidva me ar SemiZlia. Tanamdebobrivi instruqciis Sesabamisad<br />
me mcire sawarmoebis bazarze orientirebuli mediis yidvis ufleba ara<br />
maqvs”. kunsultantma gamoarkvia, rom formalurad potenciuri klientis<br />
arcerT TanamSromels ar hqonda im produqtis yidvis sanqcionirebis<br />
ufleba, romelsac SeeZlo sagrZnoblad gaeumjobesebina kompaniis<br />
momgebianoba.<br />
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