HOTEL RESTAURANT MAGAZINE EYLUL 2017 SAYISI

74
hotel restaurant
& hi-tech
brand interview
Esjim boosts its efficiency in the Mediterranean region!
“We concentrated mostly on the Mediterranean region in terms of tourist enterprises
in 2017. In the direction of developing and increasing demand, we enhanced our
Mediterranean Regional Directorate in 2017. It is inevitable for sport to take part in the
rapidly expanding tourism sector.”
Focusing on Mediterranean Region
for its tourist business in 2017,
Esjim continues to support
the tourism sector with its range
of products and services to meet
developing and increasing demands.
Declaring that they expand their target
markets, especially the Middle East
and neighboring countries as of
this year, Esjim General Manager
Suleyman Unal informed us about their
tourism activities and goals.
Starting from the foundation
of Esjim, could you briefly
introduce your company?
Starting its journey in sports sector in
the field of professional sports centers in
1990, Esjim carried its experience on
sports centers and customer services
to the area of isotonic sports machines.
Created by devoted and professional
athletes; Esjim develops its products
for individuals and aims to provide ways
customers to benefit most effectively.
The company will continue its steady rise
in settlement and sports equipment and
always stay one-step ahead in the sports
industry.
By referring to
the distribution activities of
your company, could you
inform us about the criteria of
your agreement? How do you
benefit from market power,
target market, design of
perceptions, technology and R
& D activities of the brand you
are in cooperation with?
Esjim aims to provide one, which is
the best and newest to the end user
through a strong distribution agreement.
Our criteria in this direction are
qualification, product quality, service,
support, versatility, market availability,
durability and sustainability. Therefore, in
our country, we are the representative
of proven and world-famous brands
such as Starline, Impulse Fitness,
Intenza Fitness, Sole Fitness, Ultrasun
Solarium and Trec Nutrition. All the
brands we are in cooperation with are
the leading brands in the field. We offer
sport and products for all age with their
versatile and user-friendly side. Esjim
developed its products as a result of
R&D activities on sports development,
its impacts on individuals and the ways
customers can benefit most effectively.
Style, durability and functionality
of the products are presented to the
user in our range.
How was 2017
for your company? In which
regions you are most focused
for hotels and tourist businesses
in Turkey? Where are your
target markets to export?
We focused on the Mediterranean region
most for tourist business in 2017. In the
direction of developing and increasing
demands, we put our Mediterranean
Regional Directorate into operation in
2017. It is inevitable for sport to take
part in the rapidly expanding tourism
sector. As Esjim, we expand our target
markets, especially the Middle East and
neighboring countries as of this year.
What are the latest trends of
fitness-gym industry in
the hotels and tourist business
in the and last 15 years? Do
you make an assessment? How
do you overview the sector in
general?
The fitness industry is now a need for
people in their vacation plan. Especially
for a healthy life, sport become a
lifestyle for people who want to get rid
of fatigue. This phenomenon makes
it difficult for the independent
development of tourist business in
the fitness industry. In general, as the
awareness of sports increases, the
number of conscious athletes in the
facilities also increases. As a natural
consequence, the facilities have begun to
make the sports fields they have in them
versatile. Now it is started to establish
facilities within the sector that you can
reach all sports branches.
“Esjim aims to provide
one which is the best
and newest to the end
user through a strong
distribution agreement.
Our criteria in this
direction are qualification,
product quality, service,
support, versatility, market
availability, durability and
sustainability.”