knjiga-mendžment u saobraćaju - Visoka turistička škola

More documents

Recommendations

Info

N.V. Kolari MENADŽMENT U SAOBRAAJU ORGANIZACIJA POSLOVNE LOGISTIKE SAOBRAAJNIH PREDUZEA saobraaja. Cilj ovih prognoza bio je utvrivanje buduih robnih tokova i razvoja putnikog saobraaja na evropskim magistralnim pravcima do, u to vreme daleke, 2000. godine. U prognozama koje su radili Institut IFO i Meunarodna železnika unija za istraživanje je primenjivan metod korelacije: za robni saobraaj korelacija kretanja robnog saobraaja i bruto proizvoda, a za putniki saobraaj korelacija kretanja obima putnikog saobraaja i nacionalnog dohotka. Meutim, ispostavilo se da se do realno ostvarljivih prognoza razvoja saobraaja nije moglo doi iskljuivo primenom ovih korelacija, pa je u istraživanja bilo potrebno uvesti i kvalitativnu analizu faktora predvianja. Inae, prognoziranje kao proces aktivnosti obuhvata dva aspekta: 1. kvantitativno utvrivanje parametara obima saobraaja; 2. primenu odgovarajuih modela prognoze za utvrivanje budueg obima saobraaja. 2.1.1. KVANTITATIVNO UTVRIVANJE PARAMETARA OBIMA SAOBRAAJA Nakon izvršenih analiza tržišta sistematizuju se sledei parametri obima prevoza koji se koriste u procesu prognoziranja: Za robni saobraaj: Obim prevoza robe izražen u tonama i neto tonskim kilometrima po sledeoj strukturi: osnovne grupe robe (prema statistikim biltenima); pošiljke (kolske i denane); po regionima (unutar regiona), i to: kratkolinijski saobraaj; i dugolinijski saobraaj; 256 274
N.V. Kolari MENADŽMENT U SAOBRAAJU ORGANIZACIJA POSLOVNE LOGISTIKE SAOBRAAJNIH PREDUZEA meuregionalni saobraaj; tranzitni saobraaj preko regiona; meunarodni saobraaj (uvoz, izvoz i tranzit robe). Za putniki saobraaj: obim prevoza putnika izražen u putnikim kilometrima i broju putnika po sledeoj strukturi: po vrstama usluga i to: linijski saobraaj, arter (grupna putovanja); po segmentima tržišta (u železnikom saobraaju): po kategoriji vozova (expres, brzi, IC, putniki); po razredima (prvi, drugi); po motivima putovanja; po regionima; gradski i prigradski saobraaj; meugradski saobraaj; i meunarodni saobraaj. Navedena struktura parametara može se, u zavisnosti od cilja istraživanja, sužavati ili proširivati. 2.1.2. MODELI PROGNOZE U cilju prognoziranja tražnje za saobraajnim uslugama na saobraajnom tržištu mogu se primenjivati uglavnom svi metodi obraeni u opštoj teoriji marketinga. Meutim, s obzirom na specifinosti saobraajne usluge kao proizvoda koji se ne može odvojiti i prodavati izvan procesa proizvodnje na nekim drugim tržištima i u neko drugo vreme, prognoza razvoja budue tražnje za saobraajnim uslugama ima poseban znaaj. Prema prognoziranom obimu i strukturi usluga razvojnom politikom treba obezbediti odgovarajue kapacitete. 257 275
Page 2 and 3:
Dr Nebojša V. Kolari MENADŽMENT U
Page 4 and 5:
N.V. Kolari MENADŽMENT U SAOBRAAJU
Page 6 and 7:
Page 8 and 9:
Page 10 and 11:
Page 12 and 13:
Page 14 and 15:
Page 16 and 17:
Page 18 and 19:
Page 20 and 21:
Page 22 and 23:
Page 24 and 25:
Page 26 and 27:
Page 28 and 29:
Page 30 and 31:
Page 32 and 33:
Page 34 and 35:
Page 36 and 37:
Page 38 and 39:
Page 40 and 41:
Page 42 and 43:
Page 44 and 45:
Page 46 and 47:
Page 48 and 49:
Page 50 and 51:
Page 52 and 53:
Page 54 and 55:
Page 56 and 57:
Page 58 and 59:
Page 60 and 61:
Page 62 and 63:
Page 64 and 65:
Page 66 and 67:
Page 68 and 69:
Page 70 and 71:
Page 72 and 73:
Page 74 and 75:
Page 76 and 77:
Page 78 and 79:
Page 80 and 81:
Page 82 and 83:
Page 84 and 85:
Page 86 and 87:
Page 88 and 89:
Page 90 and 91:
Page 92 and 93:
Page 94 and 95:
Page 96 and 97:
Page 98 and 99:
Page 100 and 101:
Page 102 and 103:
Page 104 and 105:
Page 106 and 107:
Page 108 and 109:
Page 110 and 111:
Page 112 and 113:
Page 114 and 115:
Page 116 and 117:
Page 118 and 119:
Page 120 and 121:
Page 122 and 123:
Page 124 and 125:
Page 126 and 127:
Page 128 and 129:
Page 130 and 131:
Page 132 and 133:
Page 134 and 135:
Page 136 and 137:
Page 138 and 139:
Page 140 and 141:
Page 142 and 143:
Page 144 and 145:
Page 146 and 147:
Page 148 and 149:
Page 150 and 151:
Page 152 and 153:
Page 154 and 155:
Page 156 and 157:
Page 158 and 159:
Page 160 and 161:
Page 162 and 163:
Page 164 and 165:
Page 166 and 167:
Page 168 and 169:
Page 170 and 171:
Page 172 and 173:
Page 174 and 175:
Page 176 and 177:
Page 178 and 179:
Page 180 and 181:
Page 182 and 183:
Page 184 and 185:
Page 186 and 187:
Page 188 and 189:
Page 190 and 191:
Page 192 and 193:
Page 194 and 195:
Page 196 and 197:
Page 198 and 199:
Page 200 and 201:
Page 202 and 203:
Page 204 and 205:
Page 206 and 207:
Page 208 and 209:
Page 210 and 211:
Page 212 and 213:
Page 214 and 215:
Page 216 and 217:
Page 218 and 219:
Page 220 and 221:
Page 222 and 223: N.V. Kolari MENADŽMENT U SAOBRAAJU
Page 322 and 323:
Page 324 and 325:
Page 326 and 327:
Page 328 and 329:
Page 330 and 331:
Page 332 and 333:
Page 334 and 335:
Page 336 and 337:
Page 338 and 339:
Page 340 and 341:
Page 342 and 343:
Page 344 and 345:
Page 346 and 347:
Page 348 and 349:
Page 350 and 351:
Page 352 and 353:
Page 354 and 355:
Page 356 and 357:
Page 358 and 359:
Page 360 and 361:
Page 362 and 363:
Page 364 and 365:
Page 366 and 367:
Page 368 and 369:
Page 370 and 371:
Page 372 and 373:
Page 374 and 375:
Page 376 and 377:
Page 378 and 379:
Page 380 and 381:
Page 382 and 383:
Page 384 and 385:
Page 386 and 387:
Page 388 and 389:
Page 390 and 391:
Page 392 and 393:
Page 394 and 395:
Page 396 and 397:
Page 398 and 399:
Page 400 and 401:
Page 402 and 403:
Page 404 and 405:
Page 406 and 407:
Page 408 and 409:
Page 410 and 411:
Page 412 and 413:
Page 414 and 415:
Page 416 and 417:
Page 418 and 419:
Page 420 and 421:
Page 422 and 423:
Page 424 and 425:
Page 426 and 427:
Page 428 and 429:
Page 430 and 431:
Page 432 and 433:
Page 434 and 435:
Page 436 and 437:
Page 438 and 439:
Page 440 and 441:
Page 442 and 443:
Page 444 and 445:
Page 446 and 447:
Page 448 and 449:
Page 450 and 451:
Page 452 and 453:
Page 454 and 455:
Page 456 and 457:
Page 458 and 459:
Page 460 and 461:
Page 462 and 463:
Page 464 and 465:
Page 466 and 467:
Page 468:
show all

knjiga-mendžment u saobraćaju - Visoka turistička škola

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?