PDF 19 MB - Grupa PSB

III. Trade exchange –
Suppliers of PSB Group S.A.
Last year turned out to be the season of
growth of commodity exchange with
suppliers, for PSB Group. The revenue
achieved from sales of PSB Group’s
commodities was PLN 1,57 billion and
was higher by 20,7% compare to the result
of the preceding season. In the period in
question, we traded with 500 suppliers,
offering customers around 160 thousand
of assortment items.
In relation to the last period, there were
changes in some goods’ groups, generally
purchased by Shareholders through the
Head Office. Construction chemicals
(19,3%) stayed on their leader position,
thermal insulations came second (11,5%),
and wall materials third (11,2%). The next
five positions were taken accordingly by:
dry interior furnishing (6,8%), waterproof
insulations (6,5%), roofing (6%), cementlime
(5,5%), finishing materials (5,3%).
IV. Marketing strategy
All the marketing activities of the Group
have been consequently implemented for
twelve years. According to AT Research
analysis carried out in May 2011, 45% of
respondents responsible in households
for dealing with construction and
renovation matters. Declare the
knowledge of PSB warehouses network
whereas 23% respondents – the
knowledge of Mrówka shops.
During the year, 18 other branches were
awarded the PSB Group Authorised
Retailer Certificate; at the end of the year,
270 branch offices belonging to the PSB
network had the authorization.
The season gave 10% increase in activity
of searching the news concerning PSB
Group but mainly what is offered by PSB
together with manufacturers and
branches in building materials. The total
number of PSB website openinings
reached 5,5 million.
At the beginning of 2011, we started works
over on-line shops and a central base of
products for their needs. In result of these
works, 10 on-line shops were created.
In May 2011, PSB Group introduced an
additional loyalty program for PSB
warehouses customers. It was mainly
dedicated to construction companies but
also to individual investors. When
purchasing materials for house
construction in PSB warehouses, they may
collect points and exchange them into
attractive prizes. By the end of the year, the
program was implemented in 57 wholesale
stores (63 branch offices) and it was
financially supported by 46 manufacturers.
Over 2000 customers joined it.
We have noted as much as 43% increase
of publications of articles and short
paragraphs about PSB Group in press
and on the Internet – in total, media
broadcasted over 1000 pieces of
information.
Another IX Fair of PSB Group was
organized in April 2011, in Kielce. In the
event, over 2700 representatives of
construction business, represented 199
exhibitors, 272 PSB members and 54
PSB-Mrówka shops participated. During
the 2 days, there were 5050 contracts
accomplished with the total value of PLN
190 million (the order accomplished is
estimated PLN 140 million) which
constituted about 9% of revenue of PSB
Group S.A.
PSB Group S.A. was awarded the fourth
„Diamond for the Gold Statue of Polish
Business Leader” granted by the
Business Centre Club, and the Certificate
of "Companies of High Reputation" in the
PremiumBrand 2011 survey. The „Retail
Awards 2010” title for „The Fastest
Development in Poland” was granted to
the PSB Group by the SCC Seminars
Conferences Consulting Company for
dynamic growth of DIY shops (of the
„house and garden” sector) in PSB-
-Mrówka network.
th
PSB Group took 200 place in the ranking
of „Rzeczpospolita” daily newspaper on
the list of 500 biggest enterprises in
Poland for 2010.
V. Mrówka and Mini-Mrówka
Markets
The year in question was the third season
of a significant acceleration in opening, in
district towns, of the self-service branch
offices called „PSB-Mrówka”. 37 shops
were created, thus at the end of 2011
the network included as many as 96 shops
with 1840 employees on 120 thousand m²
of modern trade space offered several
dozens of thousands of products
necessary for renovation and maintenance
of houses, flats and gardens. An average
shop serves a population of 30-40
thousand residents. We estimate that as
many as 1 million of households localised
in villages and small towns purchase
goods in our branch offices. We continued
the creation of small retail shops called
„Mini-Mrówka” of the space smaller than
1000 m² localised mainly in commune
towns. We assume that in the future some
of them will operate based on a franchise
agreement. In 2011, 6 Mini-Mrówka shops
were created.
VI. PSB-Profi Shops
It was the second season when we
implemented a long-year program of
establishing PSB-Profi branch offices
dedicated, among others, to service of
construction companies. In the vast
majority, they will be the existing
warehouses of which the previous
infrastructure, management and way of
customer service will be adequately
transformed and improved.
In 2011, we concentrated mainly on
detailed preparation of all the procedures
and management standards for such
a branch office, resulting in:
- audit standards and a road map leading
to efficient restructuring of the construction
wholesale house in the Profi centre,
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Grupa Polskie Składy Budowlane 2011 Raport Roczny