Decor Temmuz Ağustos 2018

ir perspektifle 6 ayda bir koleksiyon
yenilediklerini söyleyen Kaplan,
İlkbahar – yaz / sonbahar – kış olarak
planladıkları bu harita doğrultusunda
takipçilerine seslendirdiklerini aktardı.
Kaplan, “Aslına bakarsanız orta ve üst
segmentte ki satışlarımız daha yoğun.
Bitez ve Üsküp kalitelerimiz şimdiye
kadar en çok satan koleksiyonumuz.
Fakat yeni ürünler ile sıralama değişiyor.
Velvet, Elitra ve Ruby en çok satanlar
arasında girecek gibi görünüyor. Sadece
iç piyasada mevcutta 16 halı kalitemiz,
2 camilik halı kalitemiz, geçtiğimiz
aylarda gerçekleşen fuar ile birlikte
5 yeni kaliteyi daha ürün yelpazemize
ekledik. Ürünlerimizin tasarımlarını da
birçok kritere göre belirliyoruz. Mobilya
ve perde sektöründeki trendlere göre
ayrıca bayilerimizden aldığımız geri dönüş
ve taleplere göre koleksiyonlarımızı
oluşturuyoruz. Toplamda 23 kalitemiz ile
iç piyasada varlığımızı sürdürüyoruz” diye
açıkladı.
Atlantik Carpet is using rope in 1 day as
much as enough to turn the world
3.743 times
While Turkey meets the 70 percent of the world carpet, Atlantik Carpet exports
65 percent of its production to more than 50 countries on seven continents.
Atlantik Carpet, which exports 65
percent of its production to more than
50 countries on 7 continents and has
the first international ISO 9001 Quality
Assurance System Certificate of the
Turkish carpet industry, proves that it
looks at the sector from a different point
of view with its carpets, each of which is
more stylish than the others. Atlantik
Carpet, which has decided to expand its
acrylic plant in 2018 and aims to make
investment of 12 million USD in this area,
has been working with the aim of growing
80 percent in 2018. Atlantik Carpet, which
has the first international ISO 9001 Quality
Assurance System Certificate of the
Turkish carpet industry, proves its point
of view to the sector with its products
developed using the latest technologies.
“We are trying to get the whole world
under ‘Influence of Atlantik’ ”.
Today, Atlantik Carpet, which produces
carpets in 1 day using ropes as much
as to turn the world around 3,743 times
in a modern production facility with a
total area of ​50.000 sqm including 45.000
sqm closed and 5.000 sqm open area
in Gaziantep every day. Atlantik Carpet,
which exports 65% of its products to 55
countries in 7 continents by managing
all processes of its products including
design, yarn, woven, ready-made
garment, and logistics from Gaziantep,
gains its followers’ appreciation with
its 1350 product range in 16 different
qualities. Atlantik Carpet Board Member
Hasan Kaplan, who stated that their
export target for 2018 is 30 million USD,
said “we have 90% growth targets in 2018
compared to 2017. We are currently 10
percent below of our target. We believe
that we will close this gap until the end
of the year and we consider that we
will end the year with a growth higher
than our expectations. Being Atlantik
Carpet, we pay attention to R & D and
innovation and we allocate a part of our
turnover to R & D every year. With our
team of 15 people at 3 different points
consisting mainly of women and we
follow the world trends at every moment
and we are drawing the vision of the
sector”. Kaplan indicating that they are
working together with a team of 270
persons, who are specialists in their
fields, underlined that they organized
periodical training to keep employee
motivation at high level. Stating that they
renew the collection every 6 months
with a different perspective, Kaplan cited
that they address to their followers in
the direction of this map, which they
planned as spring - summer / autumn -
winter. Kaplan said “As a matter of fact,
our sales in middle and upper segment
are more intense. Our Bitez and Skopje
qualities are our best selling collections
until now. But the ranking changes with
new products. Velvet, Elitra and Ruby
seem to enter among the best sellers. We
have 16 carpet qualities existing only in
interior market and our carpet qualities
for 2 mosques, we have added 5 new
qualities to our product range together
with the fair held in the past months. We
determine the designs of our products
according to many criteria. According to
the trends in furniture and curtain sector,
we create our collections also according
to the feedback and requests that we
receive from our dealers. We maintain
our presence in the domestic market with
a total of 23 qualities, “he explained.
28 DECOR • July - August 2018