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Pastel colors… plain patterns…<br />
Changes in the interiors where we spend fairly more<br />
time presently then ever are frequently taking place.<br />
Carpet industry is naturally a part of the whole process,<br />
which affects the making of carpet collections.<br />
So, we, as the Magazine, ‘<strong>Decor</strong>’ expressed Royal<br />
Halı, our queries concerning their adaptations to the<br />
pandemic and their new creations. Tansel Tula, the<br />
GM at Royal Halı A.Ş. said they would launch two collections<br />
each for Pierre Cardin, Royal Halı and Atlas<br />
Halı in <strong>2021</strong>.<br />
How did 2020 go for Royal Halı, which has been<br />
known for its all-time focus on R&D and innovation<br />
at carpet industry? Would you make a brief comment<br />
on the past year?<br />
2020 turned out to be a difficult year for all the world.<br />
As a matter of fact, we had a striking launch in March<br />
in Antalya. Our products were highly appreciated on<br />
display, particularly Monet of Pierre Cardin, Nero of Royal<br />
and Motto and Begonvil of Atlas Halı. Soon after we<br />
got back from the launch, there it was! the pandemic.<br />
A good start that we had to the 1st quarter was followed<br />
by the 2nd quarter with a period of recession<br />
due to the pandemic. Luckily, the 3rd quarter came<br />
with increasing demand that had been on-hold for a<br />
few months; however, bans and lockdowns were there<br />
too. All those incidents made us work longer hours<br />
to organize our production and delivery plans. Despite<br />
all that, shortly, we concluded the year 2020 with<br />
satisfactory results in terms of sales and profitability.<br />
We are happy to have a year of growth and profitability<br />
compared to previous years. 1- You can find the<br />
financial statements of our public company in our PDP<br />
declaration dated 11/03/<strong>2021</strong>.<br />
What makes Royal Halı stand out among others?<br />
First off, Royal Halı embodies 3 distinguished brands,<br />
each of which makes precious collections that are<br />
distinctive. Royal Halı, known for innovation; Pierre<br />
Cardin, a renowned brand globally and Atlas Halı, a<br />
brand of 54 years. We are the leading carpet brand<br />
that has been focused on R&D and innovation accompanied<br />
by huge investments. Customers’ expectations<br />
and demands are the driving force of our innovation<br />
capability.<br />
What do you care about most while forming your<br />
collections?<br />
We look into global trends in the fields of furniture,<br />
textile and household accessories before we give the<br />
final analysis on our collections. Our design team<br />
participate in distinguished fairs related to furniture<br />
34 DECOR • <strong>January</strong> - <strong>February</strong> <strong>2021</strong>
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