Decor January / February 2021

and textile in and out of the country. This past year,
though, no fairs were carried out due to the virus. For
the time being, everyone, us too, keeps track of home
decoration fashion through digital media as we all live
in it. The research and analyses that we made display
that the world has gone through a severe phase of
transformation due to the pandemic. Spending ever
more time indoors led people to make changes at
living spaces for a better space perception.
Working online, from home, people want more; both
comfort and stylish ambience at where they are.
Every single sector, more or less connected with
furniture and household decoration has been affected
positively during the pandemic process. Irreplaceable
among indoor decoration, carpet industry is one
of them. Royal Halı, Pierre Cardin and Atlas Halı, all
three were among the most sought-after in 2020.
What about new 2021 carpet trends and your new
collections?
Carpet industry goes side by side with furniture
industry; in this regard, anything new, any changes in
one is directly linked to the other; therefore, carpet
trends heavily relies on furniture industry.
Similar to the trends 2020, pastel colors in furniture
fashion that reflect serenity will be dominating
the industry in 2021. There will be more production
of comfortable but plain products. Red, fuschia and
orange will mostly be used on decorative accessories
to add spice and zest to the atmosphere. That’s the
understanding we adopt for Royal Halı, Pierre Cardin
ve Atlas Halı. Our collections embody pastel and plain
designs that are non-irritating to the eye. Vivid and
lively colors, at times, are reflected on some of our
collections, though.
We are planning to put 6 collections on stage in 2021;
2 for each brand. Collections are the outcome of day
and night work of our design team, with attention to
every single detail. Peaceful pastel colors, geometric
forms and abstract irregular lines, conventional patterns
and graphic designs will all be there.
We have completed our collection design and supply
processes. We are currently producing samples of
our new collections. We are planning to bring our new
collections to our dealers at the end of March.
How would you conclude your comments about your
2021 objectives and any messages to our readers?
We aim to increase our total turnover by 54% and our
exports by 41%, according to our 2021 budget, which
we have been working on in detail. I can already say
that the realizations in the first two months of 2021
confirm our annual budget.
It is essential for our country to grow with export and
foreign exchange earning services. Therefore, we
wish both Royal Carpet, and Turkey’s carpet industry
continue the growth trend in 2021. For this purpose,
we strive with all our employees. It is also our wish
that the pandemic will vanish as soon as possible.
January - February 2021 • DECOR
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