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Report notes 1 Throughout this report “AUDIENCE REACH” has been quoted, which is the measurement of the total unique individuals to have watched the event on television in-home. This ensures viewers are not duplicated while providing a true measure of event penetration. For the purposes of this report, audience reach has been based on viewers watching a minimum of 20 consecutive minutes of coverage; however various other reach conditions have also been sourced and are quoted throughout as well as shown in the “Appendix” section. The projected global reach is based on collecting the audited reach data in major measured markets around the world, which account for a wide geographic spread as well as a significant proportion of the world’s population. The same methodology has been used to calculate the total reach for the FIFA Women’s World Cup China 2007. Many markets around the world have developed accurate methodologies to measure “IN-HOME AUDIENCES” over recent years; therefore there is a higher level of available audited audiences in this report than in the previous event report where “ESTIMATED AUDIENCES” were used. Where estimated audiences have been applied, a more rigorous methodology has been employed than previously, taking into account multiple variables (see “In-Home Data sources and methodology” section). Audience estimates are used due to the fact that official audited audience measurement systems still do not exist in many markets around the world. For example, estimates continue to be necessary in much of Africa, the Middle East, Caribbean, Pacific Islands and smaller markets in the Asia sub-continent. In addition, many digital/subscription channels around the world either do not or are not able to measure their audiences. Audited audience data is available in close to 80 territories around the world, which although only representing a minority of the total number of territories where coverage was available, account for approximately 70% of the world population and 85% of the global GDP. 1 Please refer to Glossary for definition of all terms identified in “CAPITALS” 5 Click here to return to “Contents” FIFA Women’s World Cup Germany 2011 TM
Top-line coverage and audience summary (Comparison against previous FIFA Women’s World Cup in 2007) Total broadcast hours: 5,931 Total territories reached: 181 Total in-home audience reach (20+ consecutive minutes): 248.5 million (+9%) Total in-home audience reach (3+ minutes): 407.8 million (+3%) Average global in-home audience per live match: 13.2 million (+17%) Highest global in-home audience (FWWC Germany 2011 Final match; JPN v USA): 62.8 million (+5%) Click here to return to “Contents” 6 FIFA Women’s World Cup Germany 2011 TM
Page 2 and 3: Contents Please click on any title
Page 4 and 5: Introduction The FIFA Women’s Wor
Page 8 and 9: Executive summary The in-home telev
Page 10 and 11: o In Japan, the Final match was vie
Page 12 and 13: South Africa Coverage (hh:mm): 372:
Page 14 and 15: In-home data sources and methodolog
Page 16 and 17: Individuals (millions) To calculate
Page 18 and 19: The two live games aired on Fuji TV
Page 20 and 21: Hours of coverage Live coverage of
Page 22 and 23: In addition to gender and age diffe
Page 24 and 25: Regional FIFA Women’s World Cup G
Page 26 and 27: Asia The projected audience reach i
Page 28 and 29: Europe Close to 72 million individu
Page 30 and 31: North, Central America & Caribbean
Page 32 and 33: Oceania A total of 930,500 individu
Page 34 and 35: South America A total of 34.2 milli
Page 36 and 37: Appendix Click here to return to
Page 38 and 39: Asia Total coverage Total Average L
Page 40 and 41: FIFA Women’s World Cup audience r
Page 42 and 43: Radio TV Highlights News Access Mob
Page 50 and 51: Unconfirmed broadcasts The broadcas

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