Skylines 02|14

BUSINESS & TRAVEL
WEITERBILDUNG
INFO
Donau-Universität Krems
T +43 2732 893-0
www.donau-uni.ac.at
Hernstein Institut für Management
und Leadership
T +43 1 51450-5600
www.hernstein.at
LIMAK Austrian Business School
T +43 732 669944-0
www.limak.at
Medizinische Universität Wien
Health Care Management
T +43 1 40160-40110
www.meduniwien.ac.at/hcm-wien
Universität Wien
Postgraduate Center
T +43 1 4277 10800
www.postgraduatecenter.at
Technische Universität Wien
Continuing Education Center
T +43 1 58801 41701
www.cec.tuwien.ac.at
Upstairs-Management
NPO-Management-Lehrgang
T +43 676 7648948
www.upstairs-management.com
Wifi International Network
T +43 590900 0
www.wifi.at
Wirtschaftsuniversität Wien
WU Executive Academy
T +43 1 31336 790
www.executiveacademy.at
uploaded at an emotional level, so our participants can experience it.”
In recent years, the WU Executive Academy and almost all the
academic institutions – from the universities and colleges, through
semi-private providers such as the well-known Hernstein Institute and
the WIFI International Network, to smaller players such as NGO specialist
Upstairs Management and the Linz-based Limak Austrian Business
School – have been battling it out for a knowledge-hungry management
clientele who only view their success as secure when it is based on life-long
learning, due to increasingly tough competition.
‘Innovation and Adaptation’, the 2014 theme of the Vienna Chamber
of Commerce’s Hernstein Institute for Management and Leadership,
which celebrates its 50th anniversary in 2016, is typical of this challenge.
Its focus has been set by the Hernstein’s new director, Eva-Maria Ayberk,
“to enhance the performance of companies and organisations”. “It is all
about admitting, stretching, learning and implementing,” says Irene Karl
of the Hernstein Institute. “We offer 70 to 75 basic programmes every year,
each of which is participated in by an average of 200-300 managers,
underlining our thematic leadership.”
Focussing in this way has become crucial for the survival of players in
the market for postgraduate management courses, a market which has
grown exponentially in recent years. Sometimes this can be in the form of
smaller providers concentrating on a sharply-defined specialist field, such
as Viennese school ‘Upstairs Management’ and its new NGO Management
course. The course, as trainer Wolfgang Hermann puts it, “is
designed to familiarise managers of non-profit organisations with the
language of the business world.” Alternatively, this focussing can be
expressed by larger academic institutions consciously tightening up their
FOTO: WESTEND61/ GETTY IMAGES
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