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20 EXPO <strong>2015</strong><br />
<strong>airberlin</strong> <strong>magazin</strong> 3 / <strong>2015</strong><br />
Place of<br />
ideas<br />
A big fish has been brought ashore: Milan’s EXPO<br />
<strong>2015</strong> site – also known as the “big fish” – close<br />
to the city’s trade fair grounds is getting ready<br />
for its six-month stint as the world fair venue.<br />
Expo Milano <strong>2015</strong> will see representatives of<br />
145 countries converge on the city from 1 May<br />
until 31 October to showcase their take on the<br />
central theme of “Feeding the Planet, Energy for<br />
Life”. What solutions can they offer mankind in<br />
the fields of nutrition, energy and sustainability,<br />
among others?<br />
Bereits im Vorfeld der EXPO<br />
künden Maispflanzen am<br />
EXPO-Tor vom thematischen<br />
Ansatz der großen Schau:<br />
nachhaltige Ernährung und<br />
Energie.<br />
Ahead of the EXPO opening,<br />
corn plants at EXPO Gate<br />
indicate the theme of this<br />
vast exhibition: sustainable<br />
nutrition and energy.<br />
here are no defining monuments of the likes of<br />
the Eiffel Tower (Paris, 1889) or the Atomium<br />
(Brussels, 1958) at EXPO <strong>2015</strong>. In the 21st century,<br />
the careful use of resources and energy efficiency<br />
far outweigh statements of national greatness.<br />
But that doesn’t mean that this year’s event isn’t just as<br />
splendid in its own way: the inner values of Milan’s world<br />
fair demonstrate greatness aplenty. Expo Milano <strong>2015</strong><br />
is the second major international event (after the 2012<br />
Olympic Games in London) to be awarded a certificate<br />
for sustainability pursuant to ISO standard 20121.<br />
Germany is one of the countries that has splashed out<br />
on its own EXPO pavilion. Messe Frankfurt has taken<br />
charge of the German offering in Milan on behalf of<br />
the Federal Ministry of Economics. Christened “Fields<br />
of Ideas”, the pavilion promises to provide plenty of<br />
suggestions as to how to feed a growing global population.<br />
Germany is focussing largely on its landscape,<br />
agriculture and lifestyle at EXPO <strong>2015</strong>. The design of<br />
the country’s pavilion is inspired by its farmlands and<br />
flowering meadows: the building is light, expansive<br />
and features gentle gradients. Visitors approaching<br />
the pavilion from the Decumanus, as the main EXPO<br />
Infos zur EXPO <strong>2015</strong><br />
Information on EXPO <strong>2015</strong><br />
www.expo<strong>2015</strong>.org<br />
www.expo<strong>2015</strong>-germany.de<br />
www.milano24ore.de<br />
www.milanexpotours.com<br />
Anfahrt:<br />
<strong>airberlin</strong> fliegt den Flughafen Mailand-Linate an.<br />
Die Buslinie 73/ X73 verbindet Flughafen und<br />
Innenstadt. Zur Messe: Metro Linie 1<br />
Tickets und Öffnungszeiten:<br />
Tagesticket (Normalpreis) 39 Euro<br />
geöffnet täglich von 10 bis 23 Uhr<br />
thoroughfare is known, ascend a broad ramp on the<br />
outside of the building that leads up to the most beautiful<br />
picnic and restaurant deck the world fair has to offer.<br />
Plant-like structures known as “saplings of ideas“ sprout<br />
from the inside of the pavilion to form a canopy over the<br />
entire area.<br />
Inside, visitors walk along paths between areas<br />
representing land, water, climate, biodiversity and food.<br />
It quickly becomes clear that the Germans’ expertise<br />
in the fields of engineering and research matches<br />
their love of the land. Questions about the food supply,<br />
water protection, soil erosion and genetic diversity<br />
are addressed by means of illustrative projects in the<br />
fields of science and technology. Six “ambassadors” are<br />
showcasing their work as examples of the concrete<br />
feasibility of ideas: Benjamin Adrion from “Viva con<br />
Agua”, organic farmer Josef Braun, Felix Finkbeiner from<br />
“Plant for the Planet”, apple grower Eckart Brandt, city<br />
beekeeper Erika Mayr and Michael Schieferstein from<br />
“FoodFighters”.<br />
Not every country wants or can afford to have a<br />
self-built presence at the world fair, however, which is<br />
why EXPO <strong>2015</strong> also offers space inside one of nine<br />
How to get there<br />
<strong>airberlin</strong> flies to Milan-Linate airport.<br />
Buses 73/ X73 transport passengers from the airport<br />
to the city centre. Metro Line 1 stops near the exhibition site.<br />
Tickets and opening hours<br />
Day ticket standard price €39<br />
Open daily from 10 am until 11 pm<br />
Photos: istockphoto.com/boschettophotography, SCHMIDHUBER/Milla & Partner, mauritius images/Alamy, Getty Images/Pawel Toczynski