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20 EXPO <strong>2015</strong><br />

<strong>airberlin</strong> <strong>magazin</strong> 3 / <strong>2015</strong><br />

Place of<br />

ideas<br />

A big fish has been brought ashore: Milan’s EXPO<br />

<strong>2015</strong> site – also known as the “big fish” – close<br />

to the city’s trade fair grounds is getting ready<br />

for its six-month stint as the world fair venue.<br />

Expo Milano <strong>2015</strong> will see representatives of<br />

145 countries converge on the city from 1 May<br />

until 31 October to showcase their take on the<br />

central theme of “Feeding the Planet, Energy for<br />

Life”. What solutions can they offer mankind in<br />

the fields of nutrition, energy and sustainability,<br />

among others?<br />

Bereits im Vorfeld der EXPO<br />

künden Maispflanzen am<br />

EXPO-Tor vom thematischen<br />

Ansatz der großen Schau:<br />

nachhaltige Ernährung und<br />

Energie.<br />

Ahead of the EXPO opening,<br />

corn plants at EXPO Gate<br />

indicate the theme of this<br />

vast exhibition: sustainable<br />

nutrition and energy.<br />

here are no defining monuments of the likes of<br />

the Eiffel Tower (Paris, 1889) or the Atomium<br />

(Brussels, 1958) at EXPO <strong>2015</strong>. In the 21st century,<br />

the careful use of resources and energy efficiency<br />

far outweigh statements of national greatness.<br />

But that doesn’t mean that this year’s event isn’t just as<br />

splendid in its own way: the inner values of Milan’s world<br />

fair demonstrate greatness aplenty. Expo Milano <strong>2015</strong><br />

is the second major international event (after the 2012<br />

Olympic Games in London) to be awarded a certificate<br />

for sustainability pursuant to ISO standard 20121.<br />

Germany is one of the countries that has splashed out<br />

on its own EXPO pavilion. Messe Frankfurt has taken<br />

charge of the German offering in Milan on behalf of<br />

the Federal Ministry of Economics. Christened “Fields<br />

of Ideas”, the pavilion promises to provide plenty of<br />

suggestions as to how to feed a growing global population.<br />

Germany is focussing largely on its landscape,<br />

agriculture and lifestyle at EXPO <strong>2015</strong>. The design of<br />

the country’s pavilion is inspired by its farmlands and<br />

flowering meadows: the building is light, expansive<br />

and features gentle gradients. Visitors approaching<br />

the pavilion from the Decumanus, as the main EXPO<br />

Infos zur EXPO <strong>2015</strong><br />

Information on EXPO <strong>2015</strong><br />

www.expo<strong>2015</strong>.org<br />

www.expo<strong>2015</strong>-germany.de<br />

www.milano24ore.de<br />

www.milanexpotours.com<br />

Anfahrt:<br />

<strong>airberlin</strong> fliegt den Flughafen Mailand-Linate an.<br />

Die Buslinie 73/ X73 verbindet Flughafen und<br />

Innenstadt. Zur Messe: Metro Linie 1<br />

Tickets und Öffnungszeiten:<br />

Tagesticket (Normalpreis) 39 Euro<br />

geöffnet täglich von 10 bis 23 Uhr<br />

thoroughfare is known, ascend a broad ramp on the<br />

outside of the building that leads up to the most beautiful<br />

picnic and restaurant deck the world fair has to offer.<br />

Plant-like structures known as “saplings of ideas“ sprout<br />

from the inside of the pavilion to form a canopy over the<br />

entire area.<br />

Inside, visitors walk along paths between areas<br />

representing land, water, climate, biodiversity and food.<br />

It quickly becomes clear that the Germans’ expertise<br />

in the fields of engineering and research matches<br />

their love of the land. Questions about the food supply,<br />

water protection, soil erosion and genetic diversity<br />

are addressed by means of illustrative projects in the<br />

fields of science and technology. Six “ambassadors” are<br />

showcasing their work as examples of the concrete<br />

feasibility of ideas: Benjamin Adrion from “Viva con<br />

Agua”, organic farmer Josef Braun, Felix Finkbeiner from<br />

“Plant for the Planet”, apple grower Eckart Brandt, city<br />

beekeeper Erika Mayr and Michael Schieferstein from<br />

“FoodFighters”.<br />

Not every country wants or can afford to have a<br />

self-built presence at the world fair, however, which is<br />

why EXPO <strong>2015</strong> also offers space inside one of nine<br />

How to get there<br />

<strong>airberlin</strong> flies to Milan-Linate airport.<br />

Buses 73/ X73 transport passengers from the airport<br />

to the city centre. Metro Line 1 stops near the exhibition site.<br />

Tickets and opening hours<br />

Day ticket standard price €39<br />

Open daily from 10 am until 11 pm<br />

Photos: istockphoto.com/boschettophotography, SCHMIDHUBER/Milla & Partner, mauritius images/Alamy, Getty Images/Pawel Toczynski

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