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the ability to speak to people who were thousands of miles away in
real time for a few cents a minute, chances are very good that she
would have said, yes, it would make her a lot happier. But today, it`s
the rare person who gets excited about cars, planes, and telephones.
We recognize their utility, but they“re also sources of frustration and
stress. … This seems to be close to a universal phenomenon. In fact,
one of happiness scholars“ most important insights is that people adapt
very quickly to good news. Take lottery winners. One famous study
showed that although winners were very, very happy when they
won, their euphoria quickly evaporated, and after a while their moods
and sense of well-being were indistinguishable from what they had
been before the victory. Psychologists even have a word for the phenomenon:
hedonic adaptation.“
(Quelle: http://www.technologyreview.com/Biotech/14091/?a=f)
Wir gewöhnen uns offenbar zu schnell an die positiven Effekte des
technologischen Fortschritts und halten sie nach kurzer Zeit bereits
für selbstverständlich bzw. für veraltet, wohingegen negative Effekte
erst später sichtbar werden und unser Gefühl von Unzufriedenheit sogar
noch verstärken. Denn immer, wenn wir uns einen neuen und leistungsfähigeren
Computer zugelegt haben, müssen wir kurze Zeit
später enttäuscht feststellen, dass bereits das noch bessere Nachfolgermodell
auf dem Markt ist. Surowiecki beschreibt dies so:
“The dominant critiques of technology have, then, something exaggerated
about them. But one way in which technology, as a rule, does make
people less happy is in its relentless generation of newness. One of
the key insights of happiness studies is that people have a very hard
time being content with what they have, at least when they know that
others have more. Today, technological change is so rapid that when
you buy something, you do so knowing that in a few months there“s
going to be a better, faster version of the product, and that youre going
to be stuck with the old one. Someone else, in other words, has it better.
It“s as if disappointment were built into acquisition from the very
beginning (unless you“re buying a 70-inch plasma screen, in which
case you should be fine for at least a couple of years). There“s no way
to circumvent this drooping of the spirit, which creates dissatisfaction
in the heart of the modern consumer.“
(Quelle: http://www.technologyreview.com/Biotech/14091/?a=f)
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