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PHILIPP PLEIN S/S 18<br />

Ladies and gentlemen,<br />

start your engines…<br />

This season, Philipp Plein revs up and unleashes a tire-screeching, engine-roaring<br />

spectacle of fast and glorious fashion. As 15 super cars<br />

including Ferraris, Lamborghinis, Porsches and a metallic McLaren race<br />

around a track at breakneck speed ,and performers courtessing a live<br />

rendition of Greased Lightning, a gang of boy racers and tough girls<br />

pound down the runway. Buckle up: this is pedal-to-the-metal style for<br />

Spring/Summer 2018.<br />

The quiffed men strut like juvenile delinquents from West Side Story,<br />

cigarette stuck behind their ears, Marlboro packs rolled in their t-shirt<br />

sleeves. Feeling the need for speed, these rock’n’roll rebels are ready<br />

for action: their frayed denim and studded leather jackets are covered<br />

in patches of chequered flags, flaming eight balls, fiery skulls and<br />

‘Glorious Bastards’ insignia; their jeans decorated in hand-sewn appliqued<br />

red flames.<br />

With all the high-school swagger of Rizzo from Grease, the girls hold<br />

their own in leather bomber jackets, cropped tops, leggings and killer<br />

heels bejewelled in words like ‘Rock, ‘Roll’, ‘Love’ and ‘Kiss’. But<br />

these are not trophy women waiting in the pit-stop, they’re petrol<br />

heads like the boys, with sequinned roaring tigers and coiled cobras<br />

hand-stitched onto their wardrobe. These are blood brothers and sisters,<br />

all members of the same speed-obsessed squad.<br />

Mirroring the fetish of customizing muscle cars into one-off works of<br />

art, Plein’s signature embellishment excels into top gear for this collection.<br />

Hooded crocodile and leather biker jackets are decorated with<br />

airbrushed paintings of ‘Death Proof’ hot rods and skulls with lightning<br />

bolts – the same designs emblazoned across the hoods of the cars<br />

skidding past. Each is a limited edition piece of pimped-up couture.<br />

Whether it’s embossed leather stars on t-shirts and red python go-faster<br />

stripes on bomber sleeves or the fine-tuned pistons of an engine, this<br />

gang has an eye for detail. They understand that every single element<br />

counts; it’s the difference between winning and a wipeout on the track,<br />

and on the street. And, like their cars, they want hyper, adrenalinefuelled<br />

fashion for life in the fast lane. Noise, power and speed is their<br />

religion. No guts, no glory their mantra.<br />

www.philipp-plein.com<br />

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