Geschäftsbericht TVS 2011 - Swisstextiles.ch

Freedom begins with the shorts
With Realisation Shorts, freedom can surely be said to
begin with the trousers. The perfect integration of a proven
harness into leisure-styled shorts makes all the difference.
The harness is incorporated into the waist band while
the leg loops are located between the outer fabric and the
inner lining. Technically perfect but camouflaged from
view: “It is great fun to walk directly up to the wall in the
climbing hall, pull the rope through the tie-in loops and
climb the wall, knowing full well that the hall manager will
be taken aback because he is not familiar with the latest
innovation from Mammut …”, Harald Schreiber, PR Manager
of Mammut says with a smile. Like most Mammut
staff he is an enthusiastic mountaineer and one of those
people who prefers to test his employer’s products at close
quarters for himself. That creates a sense of security and
trust and turns the Mammut team into convinced and
committed ambassadors. Realisation Shorts have already
passed the toughest tests: in 2011 Jakob Schubert was
wearing them when he won 7 world cups in a row and
took the overall world cup victory.
Standort Site Seon, AG
mitarbeitende headcount 200
umSatz SaleS CHF 215.3 Mio.
bekleidung apparel 50 %
auSrüStung hardware 50 %
Schweiz Switzerland 30 %
auSland foreign countrieS 70 %
www.mammut.ch
Jakob Schubert auf Erfolgskurs,
hier im französischen Ceusse.
Foto: Rainer Eder
Jakob Schubert heading for
success on the French Ceusses.
Photo: Rainer Eder
On 150 summits round the world
Innovations and surprising highlights have become the
trademark of the mountaineering equipment supplier.
So it is hardly surprising that a success story dating back
for 150 years was celebrated with an event of a very special
kind. On 150 summits worldwide – under this slogan
mountaineering enthusiasts from every continent were
able to make exceptional tours of the mountain peaks.
2,500 suggestions were submitted and 35,000 fans made
a first selection with their votes. By August 2012, 150
teams with experienced mountain guides will be joining
up for a summit experience spanning the globe. Their
matching outfit: the Mammut Jubilee Collection.
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