Topics Concept - St. Galler Business School

Asia-Week
Shanghai:
Doing Business
in China
2011 & 2012
No. A1111 May, 9–13, 2011
Shanghai in English
No. A1112 May, 7–11, 2012
Shanghai in English
Duration: 1 x 5 days
Course Fee: CHF 6400.– / E 3880.–*
* depending on the daily exchange rate, issuing
an invoice in E is possible.
Participants Concept
Participants
1. Executives planning to take advantage of
growth potentials in Asia
2. Current or scheduled expatriate managers
3. Members of multinational teams who
seek to prepare for running a business in
China’s changing environment.
4. Executives planning to redefine their
business models by identifying new opportunities
in China
5. Executives intending to broaden their knowledge
in Chinese management practices
This five-day executive seminar is
designed for top and upper level executives
with a need to update on most
recent knowledge on doing business
in China. The program addresses especially
also current or scheduled
expatriate managers or members of
multinational teams who seek to prepare
for running a business in China`s
changing environment.
To analyse and understand both Western
and Chinese management practices
is crucial to successfully compete
in the Asian market place and to participate
from the growth of emerging
markets. This seminar was launched to
show executives how an organization
can grow better and faster by using
the typical and different strengths of
China’s research, production and consumer
markets.
The following core aspects are discussed:
Which strategies are adequate to enter
profitably in the growing regions in Asia?
Which strategies work best to establish a
successful business in China?
Many companies miss the opportunity to
participate fully and efficient in emerging
markets due to negative experiences: How
is it possible to avoid problems and barriers
in advance?Opportunities of e-leverage,
new media and web-marketing
Topics
The participants of this seminar will
gain a substantial selection of examples
and best practices demonstrating
both opportunities and threats organizations
are exposed to entering the
emerging markets in China.
The unique Chinese business and cultural
environment
How to master the unique Chinese business
and cultural environment
Challenges of running a business in China
Typical cross-cultural misunderstandings:
Chinese culture and its managerial implications
Challenges of Globalization
The practice of selective differentiation and
adaptation of successful global players
The process of global integration and local
adaptation
How to slice it: Smart market-segmentation
for the 21st century
Importance of China’s markets
Identification of regions with future growth
potential in China
Why is the potential of the markets frequently
underrated?
The really relevant criteria to evaluate market
attractiveness
Effect of diverse cultures and value systems
on businesses and organizations
Human resources challenges in China
Market Entry
Five steps to and success factors for market
entry
The value of business networks
Organizational models that fit
Real-World Cases
Examples of successful strategies for
medium-sized businesses and big corporations
in China
Entry, reorganization and subsequent
growth in a turbulent environment of a
European company in China
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