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15 bRAINSTORMING
BRAINSTORMINg
Brainstorming is representative of the nebulous beginning.
This is the part of the portfolio that some designers get
most excited about. Whether you love brainstorming or
not, it’s a vital part of the design process. There are always
new ways to approach this process, but just make sure
it’s conveyed in an understandable & meaningful way.
Brainstorming can start anywhere: mind mapping, sketching,
free association... anything that will help you get ideas down
on the page. If you choose to include your brainstorming phase
in your portfolio, don’t worry about how dumb the ideas might
appear. Rather, focus on communicating how your brainstorm
led to your best ideas and how you organized the chaos.
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