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23 DAN CLIFTON<br />

finding inspiration<br />

DAN CLIFTON<br />

UCID’09 @ NEW DEAL DESIgN<br />

The main disadvantage of<br />

being a young designer is lack<br />

of experience. You lack not<br />

only technical design skills<br />

but also an understanding of<br />

and exposure to good design.<br />

Most sophomores don’t really<br />

get design yet. The more you<br />

are exposed to good design,<br />

the sooner things will click.<br />

Students should have knowledge of<br />

modern designers and their work.<br />

You may know the classics like<br />

Eames and Frank Lloyd Wright,<br />

but do you know who is at the<br />

forefront of design today? I know<br />

this is not the easiest or fastest thing<br />

for students to learn - especially<br />

when you are still learning the basics<br />

of design - but this exposure can<br />

help jump start the development<br />

of your design sensibilities.<br />

Students should be reading blogs<br />

and magazines like crazy. Soak up<br />

as much knowledge as possible.<br />

Not only do these sources provide a<br />

picture of design today, but they’re<br />

also a huge source of inspiration.<br />

97

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