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ER”<br />

n and<br />

e<br />

ABILITY (52)<br />

EASY TO USE (71)<br />

78<br />

THE “TRANSPORTER”<br />

• increase road presence<br />

• increase transportation<br />

identity<br />

• focus on storage<br />

ELECTRIC (60)<br />

CONVENIENCE (63)<br />

FUN (60)<br />

FOR RECREATION (53)<br />

AGILITY AGILITY (40)<br />

(40)<br />

PORTABILITY PORTABILITY (33)<br />

(33)<br />

EASY TO USE (68)<br />

“ROAD PRESENCE”<br />

ROAD PRESENCE (67)<br />

FOR TRANSPORTATION (69)<br />

“TRANSPORTATION”<br />

CONCEpT ExpLANATION<br />

This is a good example of illustrating<br />

the point of a concept and the<br />

reactions of those who were asked<br />

to give their input. By displaying<br />

feedback given by the typical user,<br />

the design becomes more valid,<br />

giving your concept more weight as<br />

a desirable solution.<br />

ELECTRIC (65)<br />

THE “HYBRID”<br />

• integrated features<br />

• ability to transport<br />

• travels easily,<br />

CONVENIENCE (57)<br />

FUN (63)<br />

“ELECTRIC”<br />

Storytelling Tip<br />

Remember the clearer you can make your information the better! When you<br />

fi nish a page, ask your grandma what she thinks it is about. Does she get it?<br />

ROAD PRESENCE (60)<br />

FOR RECREATION (65)<br />

AGILITY (61)<br />

FOR TRANSPORTATION (68)<br />

PORTABILITY (52)<br />

EASY TO USE

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