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RS<br />

10 RS June - July 2012<br />

Hot Shops 100<br />

IMRG Experian Hitwise Hot Shops List<br />

MAY 2012 (based on April 2012 data)<br />

May 2012 May 2011<br />

- 1 1 Amazon UK<br />

- 2 2 Argos<br />

3 8 Apple<br />

4 3 Tesco<br />

5 6 Amazon.com<br />

6 5 Next<br />

– 7 7 Your M&S<br />

8 4 Play.com<br />

9 10 John Lewis<br />

10 14 ASOS<br />

11 13 Debenhams<br />

12 15 New Look<br />

13 9 B&Q<br />

14 18 Thomson<br />

15 11 Tesco Direct<br />

16 17 Expedia.co.uk<br />

17 27 LoveFilm.com<br />

18 16 Topshop.com<br />

19 12 easyJet.com<br />

20 24 ASDA<br />

21 25 The Train Line<br />

22 19 Ryanair<br />

23 21 River Island<br />

24 29 Currys<br />

25 22 Sainsbury’s<br />

26 32 ASDA Direct<br />

27 20 Homebase<br />

28 23 Thomas Cook<br />

29 43 Very.co.uk<br />

30 40 Sportsdirect.com<br />

31 35 IKEA<br />

32 28 Lastminute.com<br />

– 33 33 Cineworld Cinemas<br />

NEW 34 NetFlix.com<br />

35 39 British Airways<br />

36 34 House of Fraser<br />

37 26 Boots<br />

38 41 Ticketmaster UK<br />

39 46 TravelRepublic.co.uk<br />

40 51 Odeon Cinemas<br />

41 31 Littlewoods.com<br />

42 47 ScrewFix.com<br />

43 38 Comet<br />

44 52 H&M<br />

45 30 Halfords<br />

46 44 QVC UK<br />

47 45 Travelodge UK<br />

48 55 Premier Inn<br />

Top of the shops<br />

<strong>Retail</strong> <strong>Systems</strong> brings you the full results of a recent<br />

IMRG-Experian survey of online pureplayers<br />

The sixth annual Hot Shops Top 100 list<br />

was as competitive as ever as only five<br />

of the 100 retailers which made the list<br />

this year kept the same place as they did in<br />

2011. It was the online-only fashion retailers<br />

which were the most impressive, with ASOS (up<br />

four positions year-on-year), Very (+14) and<br />

boohoo (+13) all improving their rankings from<br />

this time last year.<br />

Zara, TK Maxx and Urban Outfitters were<br />

the stand-out performers from the multichannel<br />

apparel retail section, with all three<br />

seeing significant gains in the yearly rankings.<br />

Zara only started being fully transactional last<br />

year and since the 2011 Hot Shops Top 100 list<br />

has gone from just scraping into the top 100<br />

to becoming a well-established member firmly<br />

placed at 73 this year.<br />

New Look also performed well to break back<br />

into the higher echelons of the list. Despite<br />

fierce competition at the top, New Look was<br />

ranked 12 in this year’s list, up nine places since<br />

February and an improvement of three places<br />

• Netflix was a new entry<br />

to the Hot Shops top 100<br />

this year featuring at<br />

number 34 in May. Since<br />

the last Hot Shops list in<br />

February Netflix has jumped<br />

an impressive 63 places.<br />

on 2011. Although a newcomer to the Top<br />

100, the overall fastest mover this quarter was<br />

Netflix. The American company had previously<br />

tried and failed to break the UK movie rental<br />

market but with a new business model which<br />

includes online streaming,<br />

Netflix is making great strides and this<br />

quarter jumped an astonishing 63 places<br />

to take the number 34 spot. Netflix’s top<br />

competitor LoveFilm was ranked 17 this year,<br />

• Cycling websites Halfords,<br />

Wiggle and Evans Cycles all<br />

rose up the rankings from<br />

the previous quarter ahead<br />

of the more favourable<br />

summer weather and the<br />

forthcoming London<br />

Olympic Games.<br />

up an impressive 10 places year-on-year.<br />

The sectors which did not fare so well this<br />

quarter were travel and electronics. Because of<br />

the two seasonal peaks in the year in January<br />

and July it was to be expected that this quarter<br />

travel sites would slip in the rankings.<br />

Bucking that trend was budget airline Ryanair<br />

which actually managed to rise three places to<br />

22, the only travel brand to improve its position<br />

from last quarter. Year-on-year, travel agencies<br />

Thomson, First Choice and Expedia all improved<br />

on their positions indicating a recovery in<br />

the travel sector from last year’s challenging<br />

trading conditions.<br />

In the electronics industry PC World, Comet<br />

and Currys all fell in the rankings due to a<br />

decline in interest in buying big ticket items<br />

such as TVs, laptops, computers and white<br />

goods. However, despite falling in the quarterly<br />

rankings, Comet was five places ahead of<br />

where it was this time last year. After going<br />

into administration video games retailer GAME<br />

predictably plummeted down the Hot Shops<br />

list, finishing at 64.<br />

James Murray, digital insight manager for<br />

Experian Marketing Services commented: “The<br />

return of Netflix to the UK market has been<br />

interesting to watch over the last eight months<br />

and the website now commands 11 per cent of<br />

the online Video & Games shopping market.<br />

"At its current rate of growth it won’t be<br />

long at all until Netflix is mounting a serious

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