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RS news general Mobile site IN BRIEF Laura Ashley has launched a mobile optimised store (www.lauraashley.com) based on the latest enhanced version of Venda’s mobile platform. The new mobile store will provide Laura Ashley customers with a seamless and frictionless cross-channel shopping experience. AlwAys on HP Enterprise Services today announced that Procter & Gamble (P&G) has signed a multiyear agreement for HP to help provide an “Always On” operating environment that enables the consumer-goods leader to keep products moving on time, from production all the way to shoppers’ carts in the retail store. loyAlty splAsh Contis Group has made a UK-wide splash with specialist retailer Maidenhead Aquatics’ new gift card customer loyalty scheme. Don’t miss out New research by nToklo reveals the financial dangers for retailers who ignore social commerce According to research into social commerce by nToklo, UK retailers are missing out on a potential £9 billion in additional revenue online. The survey revealed how user generated content is shaping online retail faster than the retailers themselves. The use of user content and recommendations could account for a 27 per cent uptake in sales. IMRG reported that the UK’s online retail spend for 2011 was £68.2 billion and this is expected to grow by a further 13 per cent in 2012. Considering that half of retailers don’t offer online recommendations to consumers, it can be estimated that retailers missed out on an estimated £9 billion worth of additional revenue online last year. Anton Gething, co-founder & product director at nToklo, says: “The increasing interest in social commerce stems from two trends that have seen tremendous growth in recent years: online shopping and social networking. This research shows that many businesses are missing out on a potentially significant additional revenue opportunity. In strained times, this additional revenue could provide a much needed lifeline for British retailers.” Over 90 per cent of those surveyed had a presence on Facebook and Twitter. However, only 65 per cent of retailers’ sites utilise the integration technology these social platforms offer. And over three quarters of retail sites reviewed did not have their own social community functions, despite many requiring customers to sign-in to make a purchase.
A breathe of fresh air Casio’s new EPoS and business portal helps two London businesses breath new life into their local High Street. Shane’s Restaurant and Venetia’s Coffee Shop have both installed a Casio VX-100 AndroidTM platform electronic point-of-sale system using the cloud-based Casio business portal. The solution is designed to speed up business processes, assist in business planning and forecasting, as well as help control business costs, stock and wastage. The high cost of implementing a full-function EPoS system has often been seen as a barrier to adoption amongst independent businesses, leading them to rely on basic cash register technology instead. “EPoS systems are an invaluable tool that really help you understand what is happening with your business” explains Shane Harrison, chef proprietor of Shane’s in east London. “By giving you detailed overview and analysis of sales data, it gives you the power to forecast required stock and staffing levels accurately. I’ve calculated that this level of understanding can add up to 12 per cent to the bottom line of a business and in today’s tough trading conditions it is these small savings that can make the difference between success and failure.” Based on Chatsworth Road, in Hackney, these two businesses have helped to raise the profile of an area that was previously home to a high number of vacant units. Shane believes independent businesses can be the driving force behind reigniting High Streets. Par for the course We have lift-off Europe’s biggest golfing retailer, american golf, has partnered with Esteem Managed Services to remove the headache of dayto-day EPoS system management, increasing employee productivity, reducing downtime and maximising revenue intake. EPoS Systems are critical to american golf trading. On average, american golf stores in the UK process 2,800 transactions per day, worth over £400,000. Slow or faulty EPoS equipment can result in large queues, dissatisfied consumers and ultimately, loss of business. With an in-house IT support department of only four employees, all based near Warrington, dispatching staff to locations across the UK to undertake maintenance and installations of EPoS systems would be costly and time consuming. Head of IT for american golf, Phil Barker, says: “Seventy-five out of our 91 stores in the UK only have one EPoS System, if this goes down the simple fact is we struggle to provide a satisfactory service to our customers.” Apollo Cinemas has turned to cinema sector specialists for a new EPoS solution. Their 14 cinemas are now equipped with a point-of-sale solution comprising PC-based touchscreen terminals from J2 Retail Systems running software from Vista Entertainment Solutions. Between them the cinemas have 40 points-of-sale, each a J2 615 terminal running Vista POS and enterprise management software, running ticketing and sales of food, drinks and confectionery. Imtiaz Ullah, head of IT at Apollo Cinemas, says: “We pride ourselves on being innovative. We were the first fully digital circuit in the UK and use equipment such as Sony 4K Digital Cinema projection, Real D screens and Dolby Surround sound. We are equally demanding when it comes to the systems that run our commercial and customer-facing operations. Efficiency at point-of-sale is critical to keep queues down and customer service standards high.” Apollo is also developing café-bars, lounge areas, gaming and Wi-Fi for their cinemas. EPoS news IN BRIEF Top TweeTs for June Karen Moss brings you the Retail Systems’ tweets that got the twitterati talking this month... 1. salon launches facebook loyalTy scheme This was the top tweet in June – our followers were all atwitter at the news that Andrew Collinge have brought Facebook into their stores. With the help of Excelerated Apps the hairdresser has introduced a loyalty card that customers can touch on a ‘LikeStation’ to share their experience on Facebook and access special offers. Pretty cool. 2. 64% of smarTphone users shop via mobile Mobile is certainly a hot topic at the moment so this news may not have come as a shock. It’s still a formidable statistic for the rise of m-commerce though... 3. fashion reTailers Top The hoT shops 100 lisT Always a firm favourite with our followers, the Hot Shops 100 came in at number three. No surprises that e-commerce fashion giants ASOS, Very and boohoo. co.uk topped the charts. For the results in full see our report on page 10. 4. 41% of uk shoppers will be social by 2021 The next generation of ‘social shopper’ is expected to emerge as a force to be reckoned with by 2021, according to new research from Barclays. Whether you agree or disagree with the idea of social commerce, this one certainly got our followers tweeting. 5. amazon will be second largesT reTailer by 2017 This was according to Scott Wingo, CEO of ChannelAdvisor, speaking at their EU Catalyst event in June, and I don’t think anyone would disagree with him on this one. Amazon don’t show any signs of slowing down in their quest for world domination. RS June - July 2012 RS 15
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