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A breathe of fresh air<br />

Casio’s new EPoS and business portal helps two London businesses<br />

breath new life into their local High Street.<br />

Shane’s Restaurant and Venetia’s<br />

Coffee Shop have both installed a Casio<br />

VX-100 AndroidTM platform electronic<br />

point-of-sale system using the cloud-based<br />

Casio business portal. The solution is designed<br />

to speed up business processes, assist in<br />

business planning and forecasting, as well as<br />

help control business costs, stock and wastage.<br />

The high cost of implementing a full-function<br />

EPoS system has often been seen as a barrier<br />

to adoption amongst independent businesses,<br />

leading them to rely on basic cash register<br />

technology instead. “EPoS systems are an<br />

invaluable tool that really help you understand<br />

what is happening with your business” explains<br />

Shane Harrison, chef proprietor of Shane’s in<br />

east London.<br />

“By giving you detailed overview and analysis<br />

of sales data, it gives you the power to forecast<br />

required stock and staffing levels accurately.<br />

I’ve calculated that this level of understanding<br />

can add up to 12 per cent to the bottom line<br />

of a business and in today’s tough trading conditions<br />

it is these small savings that can make<br />

the difference between success and failure.”<br />

Based on Chatsworth Road, in Hackney, these<br />

two businesses have helped to raise the profile<br />

of an area that was previously home to a high<br />

number of vacant units. Shane believes independent<br />

businesses can be the driving force<br />

behind reigniting High Streets.<br />

Par for the course We have lift-off<br />

Europe’s biggest golfing retailer, american<br />

golf, has partnered with Esteem Managed<br />

Services to remove the headache of dayto-day<br />

EPoS system management, increasing<br />

employee productivity, reducing downtime and<br />

maximising revenue intake.<br />

EPoS <strong>Systems</strong> are critical to american golf<br />

trading. On average, american golf stores in the<br />

UK process 2,800 transactions per day, worth<br />

over £400,000. Slow or faulty EPoS equipment<br />

can result in large queues, dissatisfied<br />

consumers and ultimately, loss of business.<br />

With an in-house IT support department<br />

of only four employees, all based near<br />

Warrington, dispatching staff to locations<br />

across the UK to undertake maintenance<br />

and installations of EPoS systems would be<br />

costly and time consuming.<br />

Head of IT for american golf, Phil Barker,<br />

says: “Seventy-five out of our 91 stores in the<br />

UK only have one EPoS System, if this goes<br />

down the simple fact is we struggle to provide<br />

a satisfactory service to our customers.”<br />

Apollo Cinemas has turned to cinema<br />

sector specialists for a new EPoS<br />

solution. Their 14 cinemas are now<br />

equipped with a point-of-sale solution<br />

comprising PC-based touchscreen terminals<br />

from J2 <strong>Retail</strong> <strong>Systems</strong> running software from<br />

Vista Entertainment Solutions. Between them<br />

the cinemas have 40 points-of-sale, each a J2<br />

615 terminal running Vista POS and enterprise<br />

management software, running ticketing and<br />

sales of food, drinks and confectionery.<br />

Imtiaz Ullah, head of IT at Apollo Cinemas,<br />

says: “We pride ourselves on being innovative.<br />

We were the first fully digital circuit in the UK<br />

and use equipment such as Sony 4K Digital<br />

Cinema projection, Real D screens and Dolby<br />

Surround sound. We are equally demanding<br />

when it comes to the systems that run our<br />

commercial and customer-facing operations.<br />

Efficiency at point-of-sale is critical to keep<br />

queues down and customer service standards<br />

high.” Apollo is also developing café-bars, lounge<br />

areas, gaming and Wi-Fi for their cinemas.<br />

EPoS news<br />

IN BRIEF<br />

Top TweeTs for June<br />

Karen Moss brings you the <strong>Retail</strong> <strong>Systems</strong>’<br />

tweets that got the twitterati talking this<br />

month...<br />

1. salon launches facebook<br />

loyalTy scheme<br />

This was the top tweet in June – our<br />

followers were all atwitter at the news<br />

that Andrew Collinge have brought<br />

Facebook into their stores. With the help<br />

of Excelerated Apps the hairdresser has<br />

introduced a loyalty card that customers<br />

can touch on a ‘LikeStation’ to share<br />

their experience on Facebook and<br />

access special offers. Pretty cool.<br />

2. 64% of smarTphone users<br />

shop via mobile<br />

Mobile is certainly a hot topic at the<br />

moment so this news may not have come<br />

as a shock. It’s still a formidable statistic<br />

for the rise of m-commerce though...<br />

3. fashion reTailers Top The<br />

hoT shops 100 lisT<br />

Always a firm favourite with our followers,<br />

the Hot Shops 100 came in at number<br />

three. No surprises that e-commerce<br />

fashion giants ASOS, Very and boohoo.<br />

co.uk topped the charts. For the results<br />

in full see our report on page 10.<br />

4. 41% of uk shoppers will be<br />

social by 2021<br />

The next generation of ‘social shopper’<br />

is expected to emerge as a force to be<br />

reckoned with by 2021, according to<br />

new research from Barclays. Whether<br />

you agree or disagree with the idea of<br />

social commerce, this one certainly got<br />

our followers tweeting.<br />

5. amazon will be second<br />

largesT reTailer by 2017<br />

This was according to Scott Wingo,<br />

CEO of ChannelAdvisor, speaking at<br />

their EU Catalyst event in June, and I<br />

don’t think anyone would disagree with<br />

him on this one. Amazon don’t show any<br />

signs of slowing down in their quest for<br />

world domination.<br />

RS<br />

June - July 2012 RS 15

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