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RS<br />

Editor<br />

Karen Moss<br />

karen.moss@retail-systems.com<br />

Contributing writErs<br />

David Adams, Graham Buck, Glynn<br />

Davis, Wayne Tuckfield, Ellie Robinson<br />

and Liz Morrell<br />

dEsign & produCtion<br />

Jason Tucker<br />

AdvErtising<br />

Lisa Gayle<br />

lisa.gayle@retail-systems.com<br />

subsCriptions<br />

Joel Whitefoot<br />

joel.whitefoot@retail-systems.com<br />

General enquiries - 0208 950 9117<br />

perspective@alliance-media.co.uk<br />

subsCription rAtEs<br />

£98 p.a. in the UK<br />

£140 p.a. elsewhere<br />

Cheques must be made payable to:<br />

Perspective Publishing Limited and<br />

addressed to the Circulation Dept.<br />

Main switchboard:<br />

020 7562 2401<br />

Main Fax:<br />

020 7374 2701<br />

Advertising telephone:<br />

020 7562 2400<br />

Advertising Fax:<br />

020 7374 2701<br />

subscriptions telephone:<br />

020 7562 2420<br />

Managing director John Woods<br />

publishing director Mark Evans<br />

postal address:<br />

Perspective Publishing,<br />

Sixth Floor, 3 London Wall Buildings,<br />

London, EC2M 5PD<br />

11,500 average net<br />

circulation for the<br />

period Jan to Dec 2011<br />

All rights reserved. The publishers do not necessarily<br />

agree with the views expressed in this journal.<br />

ISSN 1369-5037<br />

Printed by Warners (Midlands) plc<br />

All rights reserved<br />

contents<br />

Cover Story<br />

22 A perfect storm?<br />

The huge appeal of cloud computing is undeniable, but what’s drawing retailers towards this kind of technology?<br />

Is it the agility cloud promises or the cost and time savings it delivers? Karen Moss finds out<br />

Features<br />

Supplement<br />

Also in<br />

this issue<br />

40 In-store evolutIon<br />

With the boom in digital signage, kiosks and mobile devices for staff, the way retailers<br />

engage with their customers in-store has changed dramatically. Ellie Robinson writes<br />

42 under threat?<br />

Like it or not, all retailers will be using cloud computing in the future. But will they opt for<br />

the traditional IT outsourcing companies, or the new kids on the block, such as Amazon<br />

and Google? Glynn Davis investigates<br />

44 MIndIng the gap<br />

Sudden spikes in demand for can still catch out even big names. Graham Buck examines<br />

the importance of merchandise planning in preventing empty spaces on shelves<br />

26 reversIng trends<br />

More than half of all fraud cases involve card not present (CNP) transactions, but recent<br />

figures reveal that improvements are reversing an upward trend. Wayne Tuckfield<br />

reports<br />

28 shrInkIng feelIng<br />

With the UK economy looking very much the worse for wear, shrinkage (crime, waste<br />

and error) continues to threaten retailers’ ever tightening margins, says Dave Adams<br />

30 underlyIng rIsk<br />

Many retailers find the requirements for PCI compliance confusing. But even more<br />

worryingly there are some who adopt a ‘tick box’ approach rather than addressing real<br />

security issues, writes Liz Morrell<br />

08 General news<br />

09 Diary<br />

10 IMRG Hot Shops survey<br />

15 EPoS news<br />

16 Contract news<br />

17 European news<br />

21 Thoughts from the frontline<br />

32 PCI DSS roundtable<br />

50 Appointments<br />

59 <strong>Retail</strong> worlds<br />

June - July 2012 RS 03

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