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Find out more: www.ingenico.com MOBILE PAYMENT MADE EASY Our full range iWL series gives the flexibility to take payment anywhere in your store or on the move. The series comes in non-colour, colour, a compact version. Our new touchscreen series takes retailers well beyond conventional payment scenarios and into new areas of customer acquisition and loyalty. Security Smartcard Magstripe Contactless Wireless Colour Screen Signature Capture Touchscreen
RS Editor Karen Moss karen.moss@retail-systems.com Contributing writErs David Adams, Graham Buck, Glynn Davis, Wayne Tuckfield, Ellie Robinson and Liz Morrell dEsign & produCtion Jason Tucker AdvErtising Lisa Gayle lisa.gayle@retail-systems.com subsCriptions Joel Whitefoot joel.whitefoot@retail-systems.com General enquiries - 0208 950 9117 perspective@alliance-media.co.uk subsCription rAtEs £98 p.a. in the UK £140 p.a. elsewhere Cheques must be made payable to: Perspective Publishing Limited and addressed to the Circulation Dept. Main switchboard: 020 7562 2401 Main Fax: 020 7374 2701 Advertising telephone: 020 7562 2400 Advertising Fax: 020 7374 2701 subscriptions telephone: 020 7562 2420 Managing director John Woods publishing director Mark Evans postal address: Perspective Publishing, Sixth Floor, 3 London Wall Buildings, London, EC2M 5PD 11,500 average net circulation for the period Jan to Dec 2011 All rights reserved. The publishers do not necessarily agree with the views expressed in this journal. ISSN 1369-5037 Printed by Warners (Midlands) plc All rights reserved contents Cover Story 22 A perfect storm? The huge appeal of cloud computing is undeniable, but what’s drawing retailers towards this kind of technology? Is it the agility cloud promises or the cost and time savings it delivers? Karen Moss finds out Features Supplement Also in this issue 40 In-store evolutIon With the boom in digital signage, kiosks and mobile devices for staff, the way retailers engage with their customers in-store has changed dramatically. Ellie Robinson writes 42 under threat? Like it or not, all retailers will be using cloud computing in the future. But will they opt for the traditional IT outsourcing companies, or the new kids on the block, such as Amazon and Google? Glynn Davis investigates 44 MIndIng the gap Sudden spikes in demand for can still catch out even big names. Graham Buck examines the importance of merchandise planning in preventing empty spaces on shelves 26 reversIng trends More than half of all fraud cases involve card not present (CNP) transactions, but recent figures reveal that improvements are reversing an upward trend. Wayne Tuckfield reports 28 shrInkIng feelIng With the UK economy looking very much the worse for wear, shrinkage (crime, waste and error) continues to threaten retailers’ ever tightening margins, says Dave Adams 30 underlyIng rIsk Many retailers find the requirements for PCI compliance confusing. But even more worryingly there are some who adopt a ‘tick box’ approach rather than addressing real security issues, writes Liz Morrell 08 General news 09 Diary 10 IMRG Hot Shops survey 15 EPoS news 16 Contract news 17 European news 21 Thoughts from the frontline 32 PCI DSS roundtable 50 Appointments 59 <strong>Retail</strong> worlds June - July 2012 RS 03
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