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RS going live 16 RS June - July 2012 news contracts IN BRIEF BT Expedite announced a deal with independent footwear retailer Charles Clinkard. The contract will see BT Expedite install its Connected Retailer multi-channel system, including Mercatus central merchandising, Store 6 pointof-sale, integrated store and Customer Relationship Management (CRM). Magic nuMber Mobile operator 3 has chosen RELEX’s solution to manage and optimise replenishment of their stores and central warehouse. RELEX provided a flexible solution that met the needs of 3’s multi-channel operations, including sales in its own retail outlets, online, and via resellers. Shoe Sign LABELUX, the group behind a range of luxury brands including Jimmy Choo and Bally, has signed a global deal with eCommera. The signing is key to LABELUX’s strategy to expand its brand presence internationally and across channels. global reach Rakuten, the world’s third largest e-commerce company, has acquired Spanish streaming and video on demand business, Wuaki.tv. The acquisition will see Rakuten further extend its global reach as it enters the Spanish market for the first time. WinS over aSda The UK‘s leading supply chain solutions provider, Wincanton, has won a five-year contract to manage Asda‘s new distribution centre (DC) in the North West. The contract was won through a competitive tender and starts in September 2012. MicroSoft deal Microsoft has bought the office social network site Yammer for $1.2 billion. The business, which is four years old and has five million users, operates like Facebook for communication within companies. Caution: wet ink Retail Systems brings you all the hottest deals from across the industry Zmags have signed a brand new deal with notonthehighstreet.com. The SaaS-based rich media marketing platform will help the online retailer enhance their customer engagement and order value. Their interactive catalogues include video, can link to social media – such as Facebook, Pinterest and Twitter – enable in-catalogue payment for customers and are available across any web, tablet or mobile device in html5. Notonthehighstreet.com is also able to inspire purchases, monitor performance and make real-time decisions with Zmag’s analytics tool. For father’s day in June, notonthehighstreet. com created a magical catalogue to inspire their younger customers with loads of quirky gift ideas and ways to tell your dad that he’s your hero. Gail Caulfield, product manager, notonthehighstreet.com, says: “Creating our digital catalogues is easier, smoother and quicker than before. We chose Zmags because it has a much easier set-up, better reporting and gives us the possibility of adding Flash and video in the future. It puts us onto mobiles and tablets, and we’re selling from Facebook without having to create a specific Facebook store.” Geoff Wright, Zmags vice president of sales for Europe, Middle East and Africa, says: “UK High Street footfall has declined by 12.6 per cent in April and 6.4 per cent in the first few months of the year overall, according to a study published by BRC published in May 2012. This is a clear sign that British retailers need to have an innovative and progressive online strategy to replace traditional shop sales. “Zmags plays a critical role for retailers, in giving them the power to present consumers with a deeply engaging, curated experience that delivers dramatic return, in terms of both engagement and order value.” W. Sean Ford, Zmags COO and CMO, adds: “Leading brands and retailers have been actively searching for a way to attract and retain the attention of potential consumers who are spending more and more of their time on iPads, iPhones and on Facebook. “With Zmags presence in the UK, we are able to help British retailers exploit their online assets and drive further revenue growth.” Also this month, supermarket giant Sainsbury’s has signed a new long-term contract with Valassis Ltd to manage its coupons and vouchers. The agreement between Sainsbury’s and Valassis extends an 18-year working relationship and sees Valassis responsible for managing the coupons and vouchers that pass through Sainsbury’s tills each year, across its 1,000 stores nationwide. For Sainsbury’s, Valassis designed PromoHub, a bespoke web-based coupon campaign management solution. Sainsbury’s uses PromoHub for Nectar loyalty card offers, coupon-at-till promotions, direct mail offers and Sainsbury’s specific supplier funded coupons. Andrew Mann, director of customer insights and loyalty for Sainsbury’s, says: “Valassis has been an important coupon partner for a number of years. The decision to extend our relationship is the result of their past performance in conjunction with a commercial review of the market place.” Valassis will continue to provide Sainsbury’s with a range of other coupon and voucher support services including courier management, data capture, reconciliation, financial recovery and reimbursement, management reporting and account management.
Continental style Retail Systems finds out what’s happening among retail’s fashion giants on the continent Aurora Fashions announced it will replicate the success of its andotherbrands.com strategy as part of new plans for the Dutch market. A local language, multi-brand e-commerce site will be rolled out in September this year. Ahead of the launch, Aurora will exit 11 Oasis and Warehouse concessions in the Netherland’s department store chain Vroom and Dressman over the summer. The decision is in line with the group’s innovative omni-channel retail strategy for 2012 which aims to drive international presence and growth for all three brands via a ‘right-fit’ market approach, without always relying on a traditional bricks and mortar footprint. The tabulated site platform, already launched in Germany, the US and Australia, provides a one-stop-shop for all of the brands, allowing customers to shop using one basket and combined checkout. It delivers a more compelling aggregated consumer offering and, supported by a sophisticated distribution system and local payment terms, guarantees a strong brand experience in any given international market. Mike Shearwood, CEO of Aurora Fashions, says: “Omni-channel isn’t multi-channel by default; it’s also about adopting an intelligent approach to market presence that provides the best customer journey. Based on the success of our existing multiple brand sites, we believe we can best serve the customer and accelerate growth in the Netherlands with an online only approach in the short to mid-term.” This year Oasis was named as one of the top five omni-channel retailers in the world in a Kurt Salmon survey of fashion retailers. And in France, ChannelAdvisor, a global e-commerce platform provider, announced its support for La Redoute. La Redoute is France’s leading online retailer for fashion and home, and a major player in the UK e-commerce landscape. Its marketplace was successfully launched at the end of 2010. Support for La Redoute will soon be available for all ChannelAdvisor customers that have inventory in the Marketplaces solution. The partnership is part of ChannelAdvisor’s focus on supporting third-party marketplaces, which have seen impressive growth across Europe and the US. ChannelAdvisor aims to support the diversity of marketplaces and also enhance cross-border trade for its customers. “We are very excited to be working with ChannelAdvisor. Its strong reputation and e-commerce experience as a leading platform provider were the main reasons we chose ChannelAdvisor as a partner,” comments Jeremy Pallot, head of marketplace seller team at Le Redoute. “We are confident that together we will successfully expand our thriving marketplace and help retailers reach out to a new customer base.” Le Redoute has 11 million active customers globally, attracting more than nine million unique visitors per month to its French site. “Cross-border sales and international expansion are important goals for retailers and integrating into marketplaces across Europe is a great way for them to penetrate these markets,” says Seamus Whittingham, managing director EMEA at ChannelAdvisor. “This partnership has been driven by customer demand. We are committed to expanding to the most relevant channels, such as La Redoute, to help connect our retailers with new sources of revenue and customer acquisition. By partnering with La Redoute, our customers will soon be able to use their existing ChannelAdvisor integration to easily access La Redoute’s loyal customer base and world class e-commerce platform, without any additional internal resources.” european news IN BRIEF Breaking Barriers MasterCard intend to appeal Luxembourg’s decision to throw out their challenge of a European Union ban on cross-border credit card fees. The ban, introduced in 2007, aims to break down barriers to e-commerce and cut costs for businesses. Competition commissioner Joaquin Almunia said that fees on card transactions were too high. According to reports formal charges against Visa Europe are now being readied. rocket Fuel Epson has seen a 30 per cent lift in consideration for its printers in the UK, after a highly successful online brand campaign delivered by Rocket Fuel. The pan-European real-time campaign generated a 19 per cent lift in brand consideration on average across the whole of the region, with the highest results in Germany (56 per cent) and France (45 per cent). PaysaFe in eu Prepaid payment method, paysafecard, is now available in Turkey. paysafecard group’s main product allows fast and secure payments for online games and other Internet services. Personal data, credit card or bank account details are not required. More than 3,500 online shops accept paysafecard worldwide. en esPanol Gazeley has completed work on a 387,231 sq ft (35,975 sq m) distribution centre for fashion retailer, H&M, in Torrejon de Ardoz, north east of Madrid. The €25 million facility, expected to be fully operational by 16 July 2012, marks H&M’s continued growth within Spain and across the rest of Europe. e-commerce Boom Total B2C e-commerce sales for Europe in 2011 are estimated to have grown to €690 billion, an increase of nearly 20 per cent. IMRG estimate that growth will continue in the coming years, passing the trillion-euro mark in 2013. RS June - July 2011 RS 17
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