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strategies, says Richard Paterson, business development<br />

manager at Hicom.<br />

But if analysing data drawn from EPoS systems and other<br />

sources allows retailers to gain an understanding of where and<br />

how particular goods are being targeted by thieves, it still helps<br />

if a CCTV system can gather visual evidence, or, better still, give<br />

store staff a chance to prevent a theft.<br />

One consistent trend over the past decade has been the<br />

shift away from analogue to digital CCTV systems. IP-based<br />

digital CCTV systems have advanced impressively in recent<br />

years, becoming particularly effective since the arrival of<br />

High Definition (HD) TV technology. They can be integrated<br />

with business software like ERP platforms or building<br />

management systems and are often accessible remotely.<br />

Image quality is now good enough to be integrated with<br />

facial recognition technology.<br />

The cameras can also be used in a wider variety of locations<br />

in store. Cameras supplied by surveillance specialist Axis<br />

Communications work with StopLift’s Scan-It-All software<br />

to spot suspicious activity at self-scanning EPoS units. The<br />

cameras can also be linked to software that can detect sudden<br />

and mysterious disappearances of goods from shelves: of lots<br />

of luxury goods that people wouldn’t usually buy in bulk, for<br />

example. The cameras can be used to improve in-store service<br />

too: as people counters prompting the retailer to send more<br />

staff to the checkout when necessary: or to trigger in-store<br />

marketing technologies or identify VIP customers.<br />

But in addition to the gains that come from keeping an<br />

eye on customers, perhaps the most important function of<br />

an advanced CCTV solution is the role it can play in stopping<br />

employee theft. For example, it can combat ‘sweethearting’,<br />

whereby staff work with a customer accomplice to dupe the<br />

scanner, with a camera above the till that can spot non-scans<br />

and integrate with EPoS data enabling managers to be made<br />

aware of and then to analyse suspicious transactions.<br />

The cameras produced by Oncam Global also offer a 360<br />

degree view. Oncam has partnered with another technology<br />

company, ClickIt, to build its Grandeye cameras into an<br />

integrated management and security solution now used at<br />

more than 2,000 retail outlets in the US. Its HD images can<br />

be searched quickly and easily, allowing retailers to obtain high<br />

quality images of things that were happening in completely<br />

different parts of the store at the same moment. Oncam sales<br />

director Greg Alcorn says the company is hoping it will soon be<br />

able to talk in public about large scale roll-outs planned by big<br />

names in both US and UK retail.<br />

Alongside cameras, the latest versions of in-store security<br />

hardware, including EAS tools and security wraps and tags<br />

can also now be integrated into solutions with data analysis<br />

capabilities. Checkpoint’s EVOLVE platform is compatible with a<br />

range of loss prevention tools including, for example, its Spider<br />

hardware wraps, which sound an alarm if tampered with, as well<br />

loss prevention supplement<br />

as if carried past EAS gates.<br />

Neil Matthews, vice-president at Checkpoint, says one notable<br />

trend is the drive among some retailers to get tagging attached<br />

to items at source by manufacturers, thus offering additional<br />

protection within the supply chain and ensuring goods can go<br />

straight onto shelves when they arrive in-store.<br />

He also highlights the increased use of RFID tagging. Another<br />

useful solution is the wireless headset solution offered by Quail<br />

Digital. The integration of keypads with the headsets can make<br />

staff communications faster, with positive effects on customer<br />

service as well as security. End users include the Co-op, where<br />

the Quail solution is just one part of a revised strategy for<br />

improving security. The first step is improved staff training, says<br />

Jenny Alleyne, store services manager for Co-operative Food.<br />

The company now uses an online training tool, Citrus, adapted<br />

to suit the requirements of staff at individual stores.<br />

The Co-op also uses risk modelling software to assess the<br />

likely security requirements for a store in a particular location,<br />

so determining which technologies will be deployed; and a<br />

MicroStrategy data mining solution to analyse EPoS data, looking<br />

for anomalies in customer or staff behaviour. “We tend not to<br />

use the word ‘security’ so much, because really everything is<br />

about managing cost,” says Alleyne.<br />

Elsewhere, another notable development in recent years<br />

has been the development of more solutions suitable for use<br />

by smaller retailers. Although it offers solutions to retailers of<br />

any size, one vendor serving this market is PXtech. Its CCTV<br />

surveillance solutions can be integrated with its EPoS software<br />

and PXportal Business Intelligence platform and used by smaller<br />

retailers on a software as a service (SaaS) basis.<br />

One PXtech customer is SubStores, which owns and operates<br />

five Subway stores in and around Derby and Buxton. “Wherever<br />

I am I can look on the laptop or my phone to see who’s clocked<br />

in and what’s happening,” says SubStores operations manager<br />

Dave Beecroft, responsible for all five stores. He says one of<br />

the solution’s most useful features is the way the retailer can<br />

set their own criteria for alerts. Beecroft can then go into<br />

the system and look at the individual transaction in question,<br />

including CCTV footage and the receipt.<br />

“The majority of these are legitimate errors and the CCTV<br />

footage allows you to see it’s an error,” says Beecroft. “But<br />

there are occasions where you log on and see that people are<br />

stealing. About three or four months ago we had someone who<br />

would take the correct money from the customer then back<br />

transactions out and keep the money. He didn’t know that the<br />

portal system was recording all those transactions.”<br />

And perhaps that is the ideal outcome: technology and<br />

processes that enable retailers to nip criminal activity in the<br />

bud with the criminal as unaware of what’s happening as<br />

they suppose the retailer is of their own actions. In times<br />

like these, retailers need to be as cunning and ruthless as<br />

the thieves themselves.<br />

RS<br />

June - July 2012 RS 29

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