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Madagascar Aromatic and Medicinal Plants Value - Microlinks

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Firm-Level Upgrading<br />

Wholesalers, retailers,<br />

<strong>and</strong> exporters lack<br />

access to quality<br />

packaging <strong>and</strong> packing<br />

supplies<br />

Processors have not updated<br />

distillery<br />

technology; informal<br />

distilleries produce<br />

inferior products<br />

Wildcrafters, cultivators,<br />

<strong>and</strong> collectors are unable<br />

to upgrade operations;<br />

learning is not taking<br />

place at these levels<br />

Two levels: a) develop<br />

h<strong>and</strong>-crafted, naturalbased<br />

packaging for niche<br />

markets; b) investment in<br />

cluster industries (glass,<br />

etc.) supporting AMP <strong>and</strong><br />

other sectors<br />

Technical training by BDS<br />

providers, field-exchange<br />

visits; decentralized testing<br />

laboratories<br />

Encourage wholesalers/<br />

exporters to strengthen<br />

backward linkage. Use<br />

firms like Label CBD,<br />

BIONEXX, Phael Flor as<br />

models.<br />

Apply at firm level<br />

conformity to st<strong>and</strong>ards,<br />

norms <strong>and</strong> certification<br />

None specified<br />

Establish data bank of<br />

producers; establish<br />

communication links using<br />

IT when possible; put into<br />

place local NRM<br />

structures to preserve<br />

environment<br />

WEALTH/HEALTH:<br />

Some producers feel that<br />

employment in plantation<br />

could increase income<br />

security, health st<strong>and</strong>ards<br />

<strong>and</strong> access to more formal<br />

agricultural technology<br />

HEALTH: Government’s<br />

promotion of traditional<br />

medicinal practitioners<br />

increases range of health<br />

care options. Training of<br />

practitioners improves<br />

health care delivery.<br />

NATURE: Upgrading<br />

improves supply of raw<br />

materials for downstream<br />

actors; positive effect for<br />

local producers <strong>and</strong><br />

ecosystems.<br />

MADAGASCAR AROMATIC AND MEDICINAL PLANT VALUE CHAIN ANALYSIS 8

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