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Madagascar Aromatic and Medicinal Plants Value - Microlinks

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Constraint Action Timeframe Lead<br />

about AMP Prepare a multi-level training schedule. Support<br />

development of regional BDS firms that can provide<br />

training in required quality st<strong>and</strong>ards, cultivation <strong>and</strong><br />

harvesting techniques.<br />

Month 6<br />

4. Dem<strong>and</strong> for steady<br />

source of quality <strong>and</strong><br />

medicinal-grade plant<br />

material<br />

5. Disruption of AMP<br />

value chain by<br />

“opportunists”<br />

6.1 Need for an AMP<br />

coordinator<br />

6.2 Br<strong>and</strong>ing to appeal<br />

to local <strong>and</strong><br />

international endmarkets<br />

Reinforce role of mayors <strong>and</strong> local agents of government<br />

agencies (MEEF) in dissemination <strong>and</strong> training activities.<br />

Establish a three-pronged training <strong>and</strong> upgrading<br />

program for the production of medicinal-grade products<br />

sourced from wildcrafters, cultivators <strong>and</strong> plantations.<br />

Emphasis will be to improve skill levels to satisfy the<br />

needs of the local medicinal market.<br />

Organize information days or special one-day events that<br />

bring producers (wildcrafters, cultivators, plantation<br />

managers) together with buyers/distributors/exporters<br />

with facilitators. Focus on establishing relationships,<br />

increasing trust <strong>and</strong> exp<strong>and</strong>ing information flow <strong>and</strong><br />

knowledge sharing among participants.<br />

Upgrade “informal” processors in the value chain<br />

through demonstration. Improve skill levels, material<br />

used <strong>and</strong> quality of processing units. Invite an<br />

experienced appropriate technology specialist to<br />

<strong>Madagascar</strong> who has built small <strong>and</strong> efficient (in water<br />

<strong>and</strong> energy) distilleries. Specialist will build a prototype in<br />

a local agricultural machine institution, test the distillery<br />

in an AMP production zone, design <strong>and</strong> implement a<br />

training program around the unit for “informal”<br />

processors, collectors <strong>and</strong> others.<br />

Recruit <strong>and</strong> hire an intern for one-year who will act as<br />

coordinator of the AMP development strategy <strong>and</strong><br />

proposed program<br />

Work with Ministry of Tourism, hotels <strong>and</strong> spa sector to<br />

coordinate with “<strong>Madagascar</strong> Naturally” br<strong>and</strong>ing<br />

campaign.<br />

Ongoing<br />

Months 6-12 ERI<br />

Months 4-6 BAMEX <strong>and</strong><br />

ERI<br />

Month 1-12<br />

USAID<br />

Months 2-12 Ministries of<br />

Tourism <strong>and</strong><br />

Health & Family<br />

Planning,<br />

BAMEX <strong>and</strong><br />

ERI<br />

MADAGASCAR AROMATIC AND MEDICINAL PLANT VALUE CHAIN ANALYSIS 51

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