AC Choksi Share Brokers Private Limited - Myiris.com
AC Choksi Share Brokers Private Limited - Myiris.com
AC Choksi Share Brokers Private Limited - Myiris.com
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A C <strong>Choksi</strong><br />
<strong>Share</strong> <strong>Brokers</strong> <strong>Private</strong> <strong>Limited</strong><br />
INITIATION REPORT | BAJAJ CORP LTD. Sept 09, 2011<br />
mn Ltrs<br />
Usage ratio of Branded Oil in Urban and Rural Market<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Source: A C Nielsen<br />
52%<br />
26%<br />
A C <strong>Choksi</strong> Institutional Research 9<br />
59%<br />
30%<br />
61%<br />
35%<br />
68%<br />
46%<br />
2000 2003 2005 2006<br />
Urban (%) Rural (%)<br />
Almond Drops- Market leader in fast growing LHO Category:<br />
Bajaj Corp is the market leader in the LHO category in India through its flagship brand<br />
“Bajaj Almond Drops Hair Oil (ADHO)”. As per Nielsen data, Almond hair oil<br />
category witnessed 29% CAGR by volume and 37.5% CAGR by value over FY07-<br />
FY11. ADHO <strong>com</strong>mands dominant market share in LHO category. Its market share<br />
by value improved from 40.3% during FY08 to 54.2% during Q1FY12.<br />
Almond Hair Oil (AHO) Market-Volume Almond Hair Oil (AHO) Market-Value<br />
12<br />
10<br />
8<br />
6<br />
4<br />
2<br />
0<br />
Source: A C Nielsen<br />
FY07 FY08 FY09 FY10 FY11 Q1FY12<br />
Rs. bn<br />
5<br />
4<br />
3<br />
2<br />
1<br />
0<br />
FY07 FY08 FY09 FY10 FY11 Q1FY12
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