Dennis Berglund

• Don’t overfocus:
– “passing passing the ball ball” video
– “inattentional blindness” affects decisions – we
miss important information, information and many
important alternatives, by focusing too
narrowly yon the given g parameters p of a decision
and not looking beyond that.
– Focus on something gso hard that yyou lose your y
peripheral vision
• Can’t see the forest for the trees
Dennis Berglund - LACA 2009
Alexandria, LA