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GMO Myths and Truths

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vitamin A deficiency have long been available.<br />

The most commonly used method is Vitamin A<br />

supplements. A review published in the British<br />

Medical Journal assessed 43 studies involving<br />

200,000 children <strong>and</strong> found deaths were cut by 24%<br />

if children were given the vitamin. The researchers<br />

estimated that giving vitamin A supplements to<br />

children under the age of five in developing countries<br />

could save 600,000 lives a year. They concluded,<br />

“Vitamin A supplements are highly effective <strong>and</strong><br />

cheap to produce <strong>and</strong> administer.” 127,128<br />

The World Health Organization’s long-st<strong>and</strong>ing<br />

project to combat vitamin A deficiency uses<br />

vitamin A supplements, backed up with education<br />

<strong>and</strong> development programmes. These programmes<br />

encourage mothers to breastfeed <strong>and</strong> teach<br />

people how to grow carrots <strong>and</strong> leafy vegetables<br />

in home gardens – two inexpensive, effective,<br />

<strong>and</strong> generally available solutions. WHO says its<br />

programme has “averted an estimated 1.25 million<br />

deaths since 1998 in 40 countries.” 129 According<br />

to WHO malnutrition expert Francesco Branca,<br />

these approaches are, for now, more promising<br />

approaches to combating vitamin A deficiency<br />

than Golden Rice. 124<br />

If the resources that have been poured into<br />

developing Golden Rice had been put into such<br />

proven programmes, thous<strong>and</strong>s of children <strong>and</strong><br />

adults could have been saved. The food writer<br />

Michael Pollan wrote in an article for the New<br />

York Times entitled “The great yellow hype”:<br />

“These ridiculously obvious, unglamorous, lowtech<br />

schemes are being tried today, <strong>and</strong> according<br />

to the aid groups behind them, all they need to<br />

work are political will <strong>and</strong> money.” 130<br />

Pollan is one of several critics who suggested<br />

that the real value of Golden Rice lies in its<br />

usefulness as a public relations strategy to boost<br />

the tarnished image of the biotechnology industry.<br />

Pollan wrote that Golden Rice seemed less like a<br />

solution to vitamin A deficiency than “to the publicrelations<br />

problem of an industry that has so far<br />

offered consumers precious few reasons to buy what<br />

it’s selling – <strong>and</strong> more than a few to avoid it.” 130<br />

3.9.2. Purple cancer-fighting tomato<br />

The John Innes Centre (JIC) in the UK has<br />

developed a purple tomato engineered to contain<br />

high levels of anthocyanin antioxidants, which<br />

have anti-cancer properties. The JIC announced<br />

the development of the tomato in 2008 in a press<br />

release headlined, “Purple tomatoes may keep cancer<br />

at bay”. 131 Professor Cathie Martin, who led the<br />

research, published an article in the press entitled,<br />

“How my purple tomato could save your life”. 132<br />

These claims were based on the results of a<br />

preliminary feeding study on cancer-susceptible<br />

mice, which found that those fed with the purple<br />

tomato had an extended lifespan, measured<br />

against control groups fed non-GM tomatoes<br />

<strong>and</strong> a st<strong>and</strong>ard rodent diet. 133 Yet as one of the<br />

researchers pointed out, the study did not test for<br />

possible toxicity, so “We’re far from considering a<br />

human trial”. 134<br />

Meanwhile, anthocyanins are available in<br />

abundance in many common fruits <strong>and</strong> vegetables,<br />

including raspberries, blackberries, blueberries,<br />

bilberries, blood oranges, red cabbage, red onions,<br />

<strong>and</strong> aubergine (eggplant).<br />

The JIC’s Cathie Martin has argued that<br />

tomatoes are consumed by people who might not<br />

normally consume many fruits <strong>and</strong> vegetables,<br />

for example, on pizzas <strong>and</strong> in tomato ketchup on<br />

burgers. 132 It is questionable, however, whether<br />

people who are conservative in their food choices<br />

would eat a tomato that looks, in the words of one<br />

journalist, “like a cross between an orange <strong>and</strong> a<br />

black pudding” 135 – let alone a tomato that, at least<br />

in Europe, will carry a GM label.<br />

In 2010, a year after the JIC announced its<br />

purple GM tomato, Italian researchers announced<br />

a non-GM tomato with higher-than-usual levels<br />

of the anti-oxidant lycopene. 136 Lycopene, like<br />

anthocyanin, has anti-cancer properties.<br />

In 2011 the JIC’s GM purple tomato became<br />

entirely redundant when Brazilian researchers<br />

announced that they had developed a non-GM<br />

purple tomato with high levels of anthocyanins<br />

<strong>and</strong> vitamin C. 137 In contrast with the JIC’s GM<br />

tomato, the non-GM tomatoes received little<br />

publicity.<br />

3.9.3. “Biofortified” crops are not a<br />

sensible solution to hunger<br />

Most “biofortified” crops, whether produced<br />

through GM or conventional breeding, target the<br />

<strong>GMO</strong> <strong>Myths</strong> <strong>and</strong> <strong>Truths</strong> 58

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