The Role of Communication Strategies in Change Management ...

List of Figures
Somboon Kulvisaechana
Page
Figure 1: Andersen Consulting’s Organizational Change Model 7
Figure 2: Sources of Change Resistance 11
Figure 3: Stages of Change 13
Figure 4: Five Components of the Change Messages 13
Figure 5: Eight Steps of Change Implementation for Change Agents 15
Figure 6: A Perceptual Model of Communication 17
Figure 7: A Contingency Model for Selecting Communication Media 21
Figure 8: Consumer Brands Services 31
Figure 9: Forces for Change: The Consignia Case 37
Figure 10: Communication Strategies for Brand and Business Status Changes 42
Figure 11: A Framework of Communication Strategies and Change Management 46
Process: Consignia
Figure 12: Kotter’s Change Implementation Stages VS Change Formulation
Stages for Consignia
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