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Competition Law in Italy The first 20 years of law and practice

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Thus far, the <strong>Competition</strong> Authority <strong>and</strong> the Communications Authority have adopted<br />

diverg<strong>in</strong>g decisions only <strong>in</strong> one <strong>in</strong>stance. This occurred <strong>in</strong> connection with the acquisition by<br />

Seat Pag<strong>in</strong>e Gialle, a subsidiary <strong>of</strong> the telecom <strong>in</strong>cumbent operator Telecom Italia (“TI”), <strong>of</strong><br />

sole control <strong>of</strong> Cecchi Gori Communications, an Italian free to air broadcaster. While the<br />

<strong>Competition</strong> Authority conditionally authorized the transaction pursuant to the <strong>Competition</strong><br />

<strong>Law</strong>, 365 the Communications Authority declared it <strong>in</strong>compatible with applicable regulations<br />

<strong>of</strong> the telecommunications, radio, <strong>and</strong> television sectors. 366 In particular, the<br />

Communications Authority argued that Article 4(8) <strong>of</strong> <strong>Law</strong> No. 249/1997 prohibits the<br />

“exclusive licensee” provid<strong>in</strong>g public telecommunications services from also be<strong>in</strong>g active <strong>in</strong><br />

the broadcast <strong>of</strong> radio or television programs. Accord<strong>in</strong>g to the Communications Authority,<br />

although TI was no longer an “exclusive licensee” follow<strong>in</strong>g the liberalization <strong>of</strong> the<br />

telecommunications market, it still held a quasi-monopolistic position. <strong>The</strong>refore, the<br />

prohibition should cont<strong>in</strong>ue to apply. On appeal, the TAR annulled the Communications<br />

Authority’s decision, hold<strong>in</strong>g that as a result <strong>of</strong> the liberalization <strong>in</strong>troduced <strong>in</strong> the 1990s,<br />

Telecom Italia could no longer be considered an “exclusive licensee” <strong>and</strong> that, accord<strong>in</strong>gly,<br />

the prohibition conta<strong>in</strong>ed <strong>in</strong> Article 4(8) was no longer applicable to this undertak<strong>in</strong>g. 367<br />

(d) Film Distribution<br />

Decree No. 28/<strong>20</strong>04 provides for special rules aimed at safeguard<strong>in</strong>g competition <strong>in</strong> the<br />

film distribution <strong>in</strong>dustry. Pursuant to Article 26(1) <strong>of</strong> Decree No. 28/<strong>20</strong>04, an obligation to<br />

file a m<strong>and</strong>atory notification with the Authority is triggered when ad hoc thresholds are met.<br />

Specifically, notification is requested where, as a result <strong>of</strong> the concentration, the merged<br />

entity “holds directly or <strong>in</strong>directly, more than 25 percent <strong>of</strong>: (1) the total sales deriv<strong>in</strong>g from<br />

film distribution <strong>in</strong> any <strong>of</strong> the twelve ma<strong>in</strong> cities for film distribution (Rome, Milan, Tur<strong>in</strong>,<br />

Genoa, Padua, Bologna, Florence, Naples, Bari, Catania, Cagliari <strong>and</strong> Ancona); <strong>and</strong> (2) the<br />

number <strong>of</strong> movie theatres active <strong>in</strong> any such city.”<br />

<strong>The</strong> <strong>Competition</strong> Authority assesses the impact <strong>of</strong> the notified transaction on the market<br />

based on the st<strong>and</strong>ard dom<strong>in</strong>ance test set forth <strong>in</strong> the <strong>Competition</strong> <strong>Law</strong>.<br />

(e) General Economic Interest Services <strong>and</strong> Legal Monopolies<br />

On August 28, <strong>20</strong>08, 368 the Italian Government amended the legal framework 369<br />

govern<strong>in</strong>g the special bankruptcy proceed<strong>in</strong>gs applicable to “large <strong>in</strong>solvent companies”<br />

365<br />

Seat Pag<strong>in</strong>e Gialle/Cecchi Gori Communications, 23 Jan. <strong>20</strong>01, n. C4158, Bullet<strong>in</strong> 3/<strong>20</strong>01.<br />

366<br />

Case 51/01/CONS, Seat Pag<strong>in</strong>e Gialle/Cecchi Gori Communications, 19 Jan. <strong>20</strong>01.<br />

367<br />

Telecom Italia v. Autorità per le Garanzie nelle Comunicazioni, 12 Mar. <strong>20</strong>01, n. 1852 (Trib.<br />

amm<strong>in</strong>. reg.). <strong>The</strong> TAR’s judgment was subsequently upheld by the Supreme Adm<strong>in</strong>istrative Court,<br />

with an even more elaborate reason<strong>in</strong>g. See Autorità per le Garanzie nelle Comunicazioni v.<br />

Telecom Italia, 26 June <strong>20</strong>01, n. 3463 (Cons. stato).<br />

368<br />

<strong>Law</strong> No. 134 <strong>of</strong> 28 Aug. <strong>20</strong>08.<br />

369<br />

<strong>Law</strong> No. 347 <strong>of</strong> 23 Dec. <strong>20</strong>03, amended by <strong>Law</strong> No. 39 <strong>of</strong> 18 Feb. <strong>20</strong>04. This body <strong>of</strong> rules, <strong>in</strong><br />

essence, provides for the appo<strong>in</strong>tment by the government <strong>of</strong> an “extraord<strong>in</strong>ary adm<strong>in</strong>istrator” <strong>in</strong><br />

104

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