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A blueprint for profitable retailing in China - Tesco PLC

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North Region: build<strong>in</strong>g on grow<strong>in</strong>g scale and maturity<br />

Progress s<strong>in</strong>ce 2008<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

Increased store numbers by 70%<br />

Opened four Lifespace Malls<br />

Established team <strong>in</strong> Shandong prov<strong>in</strong>ce<br />

Opened first Fresh Food Distribution<br />

Centre; second to open <strong>in</strong> December<br />

A deeper understand<strong>in</strong>g of the differ<strong>in</strong>g<br />

needs of customers with<strong>in</strong> the region’s five<br />

Prov<strong>in</strong>ces<br />

Improv<strong>in</strong>g Trade Plans and grow<strong>in</strong>g like<strong>for</strong>-like<br />

sales<br />

Priorities<br />

Page 11 11<br />

•<br />

•<br />

•<br />

•<br />

•<br />

Be<strong>in</strong>g the best <strong>for</strong> Fresh Food<br />

Further improv<strong>in</strong>g the local part of our<br />

offer, particularly on the Deli<br />

Be<strong>in</strong>g No. 1 <strong>in</strong> every city<br />

Develop<strong>in</strong>g the structure and capability of<br />

the team<br />

Open<strong>in</strong>g Bluepr<strong>in</strong>t Distribution Centre

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