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A blueprint for profitable retailing in China - Tesco PLC

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East Region: customer loyalty, maturity and leverag<strong>in</strong>g scale<br />

Progress s<strong>in</strong>ce 2008<br />

•<br />

•<br />

•<br />

•<br />

•<br />

Increased store numbers by 50%<br />

Opened first stores <strong>in</strong> Anhui Prov<strong>in</strong>ce<br />

Invest<strong>in</strong>g <strong>in</strong> refits to improve our older<br />

stores <strong>in</strong> Shanghai<br />

Improv<strong>in</strong>g the customer shopp<strong>in</strong>g trip<br />

Improvements on Fresh, particularly<br />

Meat, Produce and Bakery<br />

Priorities<br />

Page 13 13<br />

•<br />

•<br />

•<br />

•<br />

Market lead<strong>in</strong>g growth, build<strong>in</strong>g on<br />

exist<strong>in</strong>g strong positions<br />

Leverag<strong>in</strong>g the supply cha<strong>in</strong> and<br />

Operat<strong>in</strong>g Model<br />

Lead<strong>in</strong>g a high per<strong>for</strong>m<strong>in</strong>g team<br />

The best shopp<strong>in</strong>g trip <strong>for</strong> our<br />

customers

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