A blueprint for profitable retailing in China - Tesco PLC
A blueprint for profitable retailing in China - Tesco PLC
A blueprint for profitable retailing in China - Tesco PLC
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Focus<strong>in</strong>g on our Strategic Prov<strong>in</strong>ces<br />
Our approach focuses us on the best of Ch<strong>in</strong>a<br />
…because customers are different <strong>in</strong> each region...<br />
Page 8<br />
87%<br />
13%<br />
56%<br />
44%<br />
39%<br />
61%<br />
Land Area Population GDP<br />
Source: 2009 Ch<strong>in</strong>a National Statistical Yearbook<br />
41<br />
38<br />
Source: <strong>Tesco</strong> Exit Surveys<br />
<strong>Tesco</strong> Regions Rest of Ch<strong>in</strong>a<br />
32<br />
Regional Differences<br />
27%<br />
15%<br />
10%<br />
17%<br />
34%<br />
Average Age % Employed by SOE % Migrant<br />
North East South<br />
62%<br />
Regional teams required to address Ch<strong>in</strong>a’s scale…<br />
Shenyang<br />
to<br />
Shenzhen<br />
2,800 km by road<br />
30+ Hours<br />
. . . and because suppliers are regionally structured<br />
Coca-Cola’s<br />
Regional<br />
Approach:<br />
Agents<br />
across Ch<strong>in</strong>a
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