A blueprint for profitable retailing in China - Tesco PLC

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We know our customers We understand our customers and their changing needs We are earning their loyalty Improving the Shopping Trip Page 16 Providing Broad Appeal 3.6m Active Membercard Holders* 4.7m 5.5m 6.4m 2007 2008 2009 2010 * New members shopping within 120 days and existing members shopping within 370 days
We are building our skills Commercial Capability Direct and International Sourcing Own Brand Category Management Page 17 15 Sales (m units) 50 84 148
Page 1 and 2: A blueprint for profitable retailin
Page 3 and 4: A clear blueprint has been develope
Page 5 and 6: Growth of the urban middle class Gr
Page 7 and 8: Our vision: best retailer in China
Page 9 and 10: How the Central and Regional Struct
Page 11 and 12: North Region: building on growing s
Page 13 and 14: East Region: customer loyalty, matu
Page 15: South Region: strong growth as firs
Page 19 and 20: Our supply chain is strengthening
Page 21 and 22: Community and Corporate Social Resp
Page 23 and 24: Our Team A growing team Developing
Page 25 and 26: Foundations for long-term profitabl
Page 27: The building blocks towards greater

A blueprint for profitable retailing in China - Tesco PLC

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