Annual Report 2012.pdf - Cherry
Annual Report 2012.pdf - Cherry
Annual Report 2012.pdf - Cherry
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PART 1 ONLINE GAMING<br />
Online Gaming:<br />
New trademarks and new technology<br />
– <strong>Cherry</strong> is playing to win<br />
<strong>Cherry</strong>’s business model has undergone a significant change in the last year in<br />
the transfer from white label in cooperation with partners, to operation based<br />
on its own licence and platform. With a completely new and modern gaming<br />
platform and extensive marketing resources, <strong>Cherry</strong> has laid the foundation<br />
for many years of profitable growth in the future.<br />
From now on future growth will be created from our own<br />
platform, where <strong>Cherry</strong> has control over its customers, products<br />
and offerings. With the right technology, competence<br />
and resources the focus is now on creating growth with exciting<br />
products and an growth focused marketing strategy.<br />
EUROPE’S NEWEST GAMING EXPERIENCE<br />
In November 2012 <strong>Cherry</strong> launched EuroSlots.com – a<br />
new product focusing on <strong>Cherry</strong>’s core area – online slot<br />
12 | cherry 50 years<br />
machines. EuroSlots offers many innovative functions and<br />
games, but what makes the venture especially interesting is<br />
what cannot be seen from the outside. EuroSlots has in fact<br />
been built up from the bottom on a completely new in-house<br />
developed platform.<br />
“After extensive development work it is extremely pleasing<br />
to finally have launched EuroSlots.com on our own platform<br />
with our own gaming licence,” says Marius Andersen, CEO<br />
of <strong>Cherry</strong> Malta Ltd.
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