Annual Report 2012.pdf - Cherry

More documents

Recommendations

Info

PART 1 CHERRY – 50 YEAR ANNIVERSARY 6 | cherry 50 years 50 YEARS IN THE SERVICES OF PLAYERS As we know, Cherry is 50 this year. It’s been 50 years lined with great success, some misfortune – but above all – fun & excitement. Follow us on an exciting journey that started in 1963 and still continues today. T he year is 1963. A year that held many important events. The Beatles released their first album, the first James Bond film opened at the cinema, John F Kennedy was assassinated in Dallas and the Swedish Parliament introduced a new law on four weeks holiday. AB Restaurang Rouletter was founded on the Saint Lucia Day, December 13, that very year by Bill Lindwall and Rolf Lundström. It was the beginning of the company that today, 50 years later, is called Cherry and has experienced both impressive success and tough setbacks. The name clearly shows that the company was engaged in roulette at restaurants. They mainly had customers in central and southern Sweden, and there were lots of students who wanted parttime jobs as croupiers at their tables. Two of these students, Per Hamberg and Lars Kling, were keen on starting a company and trying their own luck, with their main focus on northern Sweden. The two companies were competitors for some years, but in 1968 they decided it was better to join together and work under the same flag. Cherry was launched in 1972 as the name for the joint company and the now famous cherries began to be used as the logotype. The company was ready to face new challenges and opportunities – with a business concept based on fun & excitement and responsibility. The slot machine era In 1972 Cherry began to understand what was coming. So when a law came out the next year that allowed slot machines at restaurants that has licences to serve alcohol, Cherry was considerably better equipped than its competitors. Which soon proved to be the case – in a short time Cherry took over half of the slot machine market in Sweden. It became a nationwide company, with offices in Solna, Gothenburg, Umeå and Malmö. With the help of many young, newly recruited, ambitious persons who received a lot of freedom to take action. from top left roulette in the 60s online gaming on a tablet 2012 entertainment in the 70s branded slot machine hi-tech anno 1978 cherry’s chips 2013 80s at casino orbis in poland
cherry 50 years | 7
Page 1: annUal report 2012 CHerry
Page 4 and 5: PART 1 REPORT FROM THE CEO Report f
Page 8 and 9: PART 1 CHERRY - 50 YEAR ANNIVERSARY
Page 10 and 11: PART 1 CHERRY - 50 YEAR ANNIVERSARY
Page 12 and 13: PART 1 ONLINE GAMING Online Gaming:
Page 14 and 15: PART 1 RESTAURANT CASINO Restaurant
Page 16 and 17: PART 1 dEVELOPMENT PROjECTS Yggdras
Page 18 and 19: PART 1 AkTIEN The share Cherry’s
Page 20 and 21: PART 1 LEAdING ExECUTIVES ANd BOARd
Page 22 and 23: Part 2 AdministrAtion report The re
Page 24 and 25: Part 2 AdministrAtion report / mAnA
Page 26 and 27: Part 2 mAnAgement And control nies
Page 28 and 29: Part 2 group Consolidated income st
Page 30 and 31: Part 2 group Consolidated statement
Page 32 and 33: Part 2 pArent compAny Parent compan
Page 34 and 35: Part 2 pArent compAny Parent compan
Page 36 and 37: Part 2 notes Note 1: General inform
Page 38 and 39: Part 2 notes operations. If the cos
Page 40 and 41: Part 2 notes TANGIBLE FIXED ASSETS
Page 42 and 43: Part 2 notes group finance policy.
Page 44 and 45: Part 2 notes Note 5: Transactions w
Page 46 and 47: Part 2 notes Remunerations and othe
Page 48 and 49: Part 2 notes Note 8: Remuneration t
Page 50 and 51: Part 2 notes 50 | annual report 201
Page 52 and 53: Part 2 notes WRITE-DOWN OF GOODWILL
Page 54 and 55: Part 2 notes Note 18: Participation
Page 56 and 57:
Part 2 notes Note 23: Other provisi
Page 58 and 59:
Part 2 notes Note 30: Acquisition o
Page 60 and 61:
Part 2 signAtures / Auditor’s rep
Page 62:
Part 2 definitions Definitions EARN
show all

Annual Report 2012.pdf - Cherry

Create successful ePaper yourself

Delete template?

Save as template?