Volume 5–2.pdf - U&lc

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26 THIS PAGE WAS SET IN ITC ITALIA AND ITC AVANT GARDE GOTHIC There is a glaring design error in this original poster. The impact of the message depends upon the beauty in the styling of the words, Go to Hell, unencumbered by competition with fanciful typography. In fact, the beginning and end of the quote surrounding the Spencerian script I have always felt, should embody an element of ugliness to contrast with, and amplify the essence of, the meaning of Caskie Stinnet s words. I have, therefore, substituted Italia Bold with underscores in place of the original script. Since I am somewhat of a diplomat myself, I don't wish to imply that Italia is an ugly typeface. It's a beautiful typeface, made somewhat blatant by the addition of the underscores. Besides which, if you will permit a cliche, beauty (or ugliness) is in the mind of the beholder.
A POE CAN SURVIVE EVERYTHING BUR MI.PRINT: Oscar Wilde, who was responsible for this quote, once said, "There is no sin except stupidity." And to him a misprint of his words represented the height of ignorance. He also said,"Experience is the name everyone gives to their mistakes:" In this particular poster, I was guilty of a sin based on experience—the combined effect resulting in a stupid mistake.The era of the quill pen had definitely ceased to exist during the heyday of Oscar Wilde. He wrote with an ordinary pen just as we have done all our lives (until the felt tip pen took over). So, herewith I have eliminated the quill, which was entirely unnecessary in the first place. All you designers and art directors who know how to spell (bad spelling is a common failure among many of us) will undoubtedly get this message, unaided by the visualization of a goose feather—an entirely superfluous prop. 27
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Page 6 and 7: ICurlansicyk Krazy Kaps Occasionall
Page 8 and 9: 3toUttelierr 1 hare clog!
Page 10: 10 Our fabulous featured female thi
Page 14 and 15: 14 THE CIGAR BOX LABEL 11WW1171"1"0
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Page 18 and 19: 18 SENTIMENTS AND CIGARS Long befor
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Page 22 and 23: 22 PICAS= rtira 'PAT I No LoribaR p
Page 24 and 25: 24 WHAT WOULD YOU DO IF YOU HAD IT
Page 28 and 29: 28 THIS PAGE WAS SET IN ITC SERIF G
Page 30 and 31: 30 Al3Dre is a fellow wno haspemrot
Page 32 and 33: 32 Nothin exceeds like excesss. In
Page 34 and 35: 34 American farms have been denuded
Page 36 and 37: 36 What's New from ITC? ITC Zapf Di
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Page 40 and 41: "It's the Biggest Advance Since Mov
Page 42 and 43: 42 ITC Quorum Light ITC Quorum Book
Page 44 and 45: Keepyour girl Fnday happy monday, t
Page 46 and 47: Souvenir Gothic Light Souvenir Goth
Page 48 and 49: 48 .ro CO 205 'kJ r rh it: ; _ 40 I
Page 50 and 51: The Liberated Letter Mendoza Demi G
Page 52: 52 Meridien 54 Meridien was origina
Page 55 and 56: SHA F IQP R YPE SHAIQP TYPE TYPES.
Page 57 and 58: 57 The Comp/Set Concept. All the ty
Page 59 and 60: Itek: The businessmaris typesetter.
Page 61 and 62: Every 3 months, 10 new display type
Page 63 and 64: A gothic adaptation of the successf
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