Volume 5–2.pdf - U&lc

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"It's the Biggest Advance Since Movable T 1/ 14 ° I Oh'
Take it from Gutenberg. Now there's phototype for perfectionists. ❑ No longer do you have to sacrifice quality to take advantage of today's high speed technology. ❑ With Berthold's `diatronic system' and the revolutionary new 'ads 3000,' you have phototypesetting and composing equipment with quality built in. Sophisticated capabilities that allow you to bring all your work up to the quality of ad work. ❑ In one simple step, an entire job — text, rules and headings — can be set to size and in position. Artfully. At the push of a button, you have all the type faces you could possibly want. Eight at any one time. Each in 15 different point sizes. ❑ At the push of a button, you have all the rules you could possibly need. Horizontal and vertical rules of any weight. Continuous, non-segmented rules from a continuous light source ❑ For nearly 120 years, Berthold has been one of the world's leading type founders, guided by the same spirit and search for quality that guided Gutenberg five centuries ago. El We're already No. 1 in Europe. Now we're in America and the word is getting out. Call or write for information today. BERTHOLD OF NORTH AMERICA The Spirit of Craftsmanship in Today's Technology. CORPORATE OFFICE CHICAGO LOS ANGELES TORONTO 610 Winters Ave. 4415 Harrison St. 11222 La Cienega Blvd. 157 Bentworth Ave. Paramus Hillside Inglewood Toronto New Jersey Q7652 Illinois 60162 California 90304 Ontario M6A 1P6 Tel: (201) 262-8700 Tel: (312) 449-5827 Tel: (213) 645-7112 Tel: (416) 789 -5219 Telex: 710-990-6618 Text was set in Garamont Amsterdamer on the 'diatronic S.'
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Page 3 and 4: }kipsWant New career opportunities
Page 6 and 7: ICurlansicyk Krazy Kaps Occasionall
Page 8 and 9: 3toUttelierr 1 hare clog!
Page 10: 10 Our fabulous featured female thi
Page 14 and 15: 14 THE CIGAR BOX LABEL 11WW1171"1"0
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Page 18 and 19: 18 SENTIMENTS AND CIGARS Long befor
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Page 22 and 23: 22 PICAS= rtira 'PAT I No LoribaR p
Page 24 and 25: 24 WHAT WOULD YOU DO IF YOU HAD IT
Page 26 and 27: 26 THIS PAGE WAS SET IN ITC ITALIA
Page 28 and 29: 28 THIS PAGE WAS SET IN ITC SERIF G
Page 30 and 31: 30 Al3Dre is a fellow wno haspemrot
Page 32 and 33: 32 Nothin exceeds like excesss. In
Page 34 and 35: 34 American farms have been denuded
Page 36 and 37: 36 What's New from ITC? ITC Zapf Di
Page 38 and 39: 38 dr-% er-i our °nu es- fl.A >< -
Page 42 and 43: 42 ITC Quorum Light ITC Quorum Book
Page 44 and 45: Keepyour girl Fnday happy monday, t
Page 46 and 47: Souvenir Gothic Light Souvenir Goth
Page 48 and 49: 48 .ro CO 205 'kJ r rh it: ; _ 40 I
Page 50 and 51: The Liberated Letter Mendoza Demi G
Page 52: 52 Meridien 54 Meridien was origina
Page 55 and 56: SHA F IQP R YPE SHAIQP TYPE TYPES.
Page 57 and 58: 57 The Comp/Set Concept. All the ty
Page 59 and 60: Itek: The businessmaris typesetter.
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